The Elizabeth Hospice President and CEO Jan Jones can’t bear the thought that someone might need her organization’s help but doesn’t know it’s available. For that reason she treasures one job duty above all others: serving as liaison to the community. She gets to spread word about the organization’s palliative care and grief support services.
Alvarado Hospital Medical Center clinical educator Anne Graheck saw to the details after a local mortuary brought an American flag to drape over a military veteran who had just died in the intensive care unit. She was closing another patient’s curtain to give privacy while the body was being wheeled out, but the man asked her to leave it open. He understood the man who had died was a veteran, and he wanted to honor him. “He gave him a salute,” Graheck said.
It’s hard to argue with medical procedures that curtail the demand for blood. But consider what their advent means for blood banks. Many executives at these organizations grew up in the industry focused on the central function of soliciting, supporting and distributing blood donations. No wonder many blood banks run at a financial deficit. David Wellis came to the industry an outsider. Trained a cell biologist, he came to San Diego in 2002 as part of a startup that later sold.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".