As the auto industry rolled into LA for its annual 3-ring circus of new and/or improved, it wasn't business as usual. Cars are no longer just cars and trucks are no longer just trucks. Today, the word of the day is mobility, which encompasses anything and everything regarding moving people and things from one place to another. Think personal transport in the form of EV bikes such as Urb-B and Pedego and electric scooters from Vespa and Mahindra.
Nobody asked me, but . . . The father of the Chrysler 426 Hemi passed away last week. Tom Hoover. But we called him T Hoover when I worked a three-month assignment in the Product Planning Race Group while a member of the Chrysler Institute Charm School. I worked along side drag racing legends, including Tom, Dave Koffel and Dick “Nasty Maxy” Maxwell.
Nobody asked me, but . . . So you’ve decided you need a seriously badass off road truck. Ford got there first with the SVT Raptor back in 2010. But neither Chevy nor Ram picked up on the Raptor’s scent. So it was left for a company renowned for performance to get into the hunt. That company would be Lingenfelter. And its Reaper. Raptor? Reaper? Has the hunter become the hunted? Is this Reaper fellow as grim as his name?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".