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John Ellmore on Muck Rack

John Ellmore

England, Norwich
As seen in: Electric Car Guide, NerdWallet, City AM, Global Banking and Finance Review, FE News, Finance Monthly, Property Reporter, The European Financial Review, Moneynet
Covers:  Electric Vehicles Personal Finance

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John Ellmore’s Biography

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John is the Editor and Spokesperson for www.electriccarguide.co.uk Before Electric Car Guide John co-founded the financial guidance site Know Your Money in 2004, he was the company’s spokesperson for consumer finance issues.

With over 20 years of writing experience, he has written for titles such as City AM, FE News and NerdWallet.com and www.EVSchemes.co.uk covering various automotive and personal finance topics.

John Ellmore’s Journalist Portfolio

Data names most dangerous UK city to drive in

Data names most dangerous UK city to drive in

ROAD casualty data from the Department for Transport has named the cities which are the UK's most dangerous a…

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Over-long T&Cs prompt more fears over 'buy now pay later' debt

Over-long T&Cs prompt more fears over 'buy now pay later' debt

Did you really spend 60 minutes reading the small print before you clicked 'accept'?

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Struggling to get a mortgage? Seven tips to help you improve your chances

Struggling to get a mortgage? Seven tips to help you improve your chances

The key is to be proactive in your efforts to make the dream of home ownership a reality.

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Best EV Salary Sacrifice Schemes 2023 | Electric Car Guide

Best EV Salary Sacrifice Schemes 2023 | Electric Car Guide

The Best Electric Car Salary Sacrifice Schemes 2023: Our guide explains what a salary sacrifice is, how it wo…

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How to recession-proof your finances

How to recession-proof your finances

As the UK is officially in its largest ever recession, purses are about to get tight. Laura Hampson speaks to…

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Why It's So Hard to Make an Electric Pickup Truck

Why It's So Hard to Make an Electric Pickup Truck

The companies that make electric pickup trucks are collectively struggling to meet their production targets a…

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Articles

Are Electric Cars Now Cheaper Than Petrol Cars? The Real Monthly Cost in 2026 - Electric Car Guide

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By John Ellmore
| Electric Car Guide
For years, one of the biggest arguments against switching to an electric car was simple: EVs cost more. That is becoming a much harder argument to make. Falling lease prices, lower running costs and the growth of salary sacrifice schemes mean some electric cars can now cost less per month than comparable petrol models. Recent analysis from Octopus Electric Vehicles suggests that, on a monthly lease basis, electric cars are increasingly reaching - and in some cases beating - petrol-car price parity.
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Is EV Salary Sacrifice Worth It? - Electric Car Guide

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By John Ellmore
| Electric Car Guide
Electric car salary sacrifice can be one of the most cost-effective ways to drive a new EV in the UK. The combination of Income Tax and National Insurance savings, relatively low Benefit-in-Kind tax and packages that can include insurance, servicing and maintenance makes the proposition particularly attractive. But is EV salary sacrifice actually worth it? For many employees, the answer can be yes.
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Why are HR and Sustainability teams reconsidering EV Salary Sacrifice in 2026? - Electric Car Guide

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By John Ellmore
| Electric Car Guide
Would you rather discuss this on a call? Book in an in-formal chat here. If you sit in HR, benefits or sustainability, Electric Car Salary Sacrifice has probably crossed your desk at some point, and there's a chance you parked because it sounded expensive, or like a lot of admin and moved on. The Electric Car Scheme has been built specifically to answer both objections, making EV Salary Sacrifice an easy and equitable benefit.
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