As any parent knows, you have to get letters written and dispatched good and early if they’re to make it to the North Pole in time for Santa to consider for Christmas. Last week, the UK government produced one of its own, setting out a wish list for the possible future arrangement of European research funding and collaboration.
Universities are not too big or too important to fail. Jo Johnson made this one of his founding principles when he took over as the UK’s universities minister back in 2015. That, after all, is the whole point of a marketised system. Consumers are given the conditions to make choices, and suppliers understand that if they fail to attract a sufficient share of the market, they go to the wall. It all sounds so simple, doesn’t it? Except it isn’t in higher education.
Richard Branson is the king of the brand. Take a quick look at his social media and you’ll see what I mean. The entrepreneur with the trademark beard posts regular updates reminding us of his personal success (walking barefoot on the coral sands of his private tropical island), his cachet among other people you admire (Barack Obama’s first holiday post-White House was with Branson), inspirational quotes (me neither) and, of course, lots about his corporate brand, Virgin.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".