A few years ago, alcohol-beverage giant Diageo realized it had a problem. When Fireball-loving millennials wanted to take a shot, they weren't downing the company's Captain Morgan rum. "Captain Morgan didn't have an offering that appealed to [millennials], because it was always Captain and Coke in their minds," Deirdre Mahlan, president of Diageo North America, told Fortune .
Liquor giant Diageo has agreed to pay up to $1 billion to acquire the fast-growing tequila brand Casamigos, which was created in 2013 by Academy Award-winning actor George Clooney and two other business partners. On Wednesday, the Smirnoff and Don Julio producer announced it would initially pay $700 million for Casamigos with $300 million in extra compensation based on the performance of the brand over the next decade.
Nike could be close to selling its athletic gear directly on Amazon.com's e-commerce site, a move that would further rattle brick-and-mortar retailers that have depended on big brands like Nike to drive sales. On Wednesday, a research note issued by Goldman Sachs speculated Nike ( nke ) could soon prepare to sell the company's apparel and shoes on Amazon ( amzn ) in a bid to court younger shoppers who have increasingly turned to e-commerce shops for their shopping needs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".