Last week I was fortunate to have lunch with one of my favorite thinkers, David Brooks. It felt a little bit like when I had a chance to hear how Charlie Rose thinks up close – I was inspired, thrilled, and frankly in absolute awe for how they think and approach the world. I tried to take notes while he was talking but I can’t quite read my own notes ... so I’m posting this note on the Web to try and jog my memory.
Whenever I pass by this sign at Logan, I think back to when I first headed out to Silicon Valley with no idea about how the venture capital industry worked. So I read a book by Georges Doriot that I figured everyone knew about there. But I soon learned that everything meaningful in venture/startup needed to come from a podcast or a post on a magazine called “Medium.” It was disorienting at first, but I quickly got a hang of it.
Photo via Pinterest from what is clearly a long time ago. I’ve been researching General Eric Shinseki today. His saying,has long been one of my all-time favorites. There’s some great quotes by him here. A few new favorites I have now are:And this is especially lovely:I re-found General Shinseki’s work by reading the biography of General Ann Dunwoody, A Higher Standard: Leadership Strategies from America’s First Female Four-Star General .
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".