The NFL's European expansion plans will get a boost this fall from the league's over-the-top service, NFL Game Pass. The league has hired Bruin Sports Capital and British advertising company WPP to help it grow the over-the-top NFL Game Pass service on the continent. Up until last year, the NFL managed its European Game Pass service in-house from Los Angeles. For a cost of around $200 per season (different markets had different pricing), the league packaged U.S. content into a European service.
For the 11 years I've been at SportsBusiness Journal, I get pitched every summer to do a story on the untapped media potential for youth sports. At one point or another, just about every media company has invested in youth sports, trying to find a gem like the Little League World Series, which provides some of ESPN's biggest summer audiences. They all have found that youth sports has not gained any traction, at least not in traditional media.
It’s no longer a surprise to see Univision draw more viewers than some English-language networks that carry the same soccer match. It happened again last week for the U.S.-Mexico World Cup qualifier, which averaged 4.5 million viewers on Univision and Univision Deportes, and 2.1 million viewers on Fox Sports 1. And that was the biggest World Cup qualifier audience in FS1’s four-year history.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".