John Schneider, CMO at Betterworks, drives business growth through large-scale transformations, market positioning and innovation. getty My top-performing marketer hasn’t written a headline in weeks. She hasn’t opened a Figma file, does not send out our team’s “nurture” emails and hasn’t laid a hand on the last five campaign decks. And still, she’s the reason we’re ahead of plan and why our team fires on all cylinders.