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John Stanko

As seen in: Color Research & Application, War on the Rocks, Marketing After-Hours with JumpFly

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John Stanko’s Biography

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Do you need an Inter Parties Bill, Points in Dispute, a bill or breakdown for your own client, an Application for Security for costs, or a form H budget or estimate? We can deliver quickly and efficiently while providing a personal and dedicated service.

Articles

Google Ads Asset Studio: How To Create, Edit, and Manage Ad Creative in One Place

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By John Stanko
| Marketing After-Hours with JumpFly
Creative used to be a smaller part of many Google Ads accounts. A few responsive search ads and a basic set of display images could cover most needs. That is no longer the case. Performance Max, Demand Gen, YouTube, and other automated formats require a steady supply of images, videos, logos, headlines, descriptions, and aspect ratios. The challenge is not only producing those assets but also keeping them organized, approved, up to date, and connected to the right campaigns.
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When the world's at stake, go beyond the headlines.

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By Grace Parcover, John Stanko, Spenser A. Warren
| War on the Rocks Verified
In 2024, John Stanko and Spenser Warren wrote, “Russian Threat Perception and Nuclear Strategy in its Plans for War with China,” where they explained some of the potential tensions between Russia and China that could make armed conflict between the two countries a possibility. Two years later, we asked them to revisit their arguments.
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Optimizing PPC Campaigns for Seasonal Peaks: A Smart Guide for Google & Microsoft Ads

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By John Stanko
| jumpfly.com
TL;DR: Seasonal trends in PPC are predictable—plan ahead to maximize results and avoid wasted spend. Use historical data, Google Trends, and analytics to identify peak dates, then adjust budgets, bids, and creative assets in advance. During busy periods, increase budgets and loosen bid targets to stay competitive; in slow times, tighten targets or reallocate funds without shutting off campaigns entirely.
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