John Still on Muck Rack

John Still

Berlin
As seen in: ExchangeWire, The Guardian, Wiley Online Library, MDPI, ACS Publications, The Culture Trip, DEV Community, The MadTech Podcast, Winterset Madisonian
Head of Content @exchangewire | Previously @Guardian
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Articles

Agentic Advertising and Indie Agencies in APAC

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By John Still
| The MadTech Podcast
Sudipto Das, Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising... While interest in agentic AI is high in APAC agencies, so is caution. There are questions being asked about the use of agents in advertising workflows: Where’s the proof? What does it actually improve? How do we know it won’t create complexity instead of removing it? These are fair questions.
Open in Who Shared Issue with article?

Cannes: Programmatic and the Open Web on La Croisette

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By John Still
| The MadTech Podcast
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web... As programmatic advertising matures, questions around transparency, addressability, and sustainable monetisation continue to dominate industry conversation - nowhere more so than on the Croisette.
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Why Ad Tech Should Be at the Heart of the Creative Industries Agenda

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By John Still
| The MadTech Podcast
The UK government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that… The UK government has been outspoken in recent months regarding the importance of the creative 'createch' industries, with new strategies to boost R&D, scale creative businesses, attract investment, protect IP, develop skills, and strengthen the UK’s position as a global hub for innovation.
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