John Verive is Southern California native and freelance writer dedicated to growing the craft beer scene in Los Angeles. He’s the founder of Beer of Tomorrow.com, former Editor-in-Chief of Beer Paper LA, covers the beer-beat for the Los Angeles Times, and is a Certified Cicerone®. John loves lage...
Before John Rockwell ’04 and Kristofor “Kip” Barnes ’05 made beer together as Los Angeles Ale Works, they made music together in the Trojan Marching Band. With a friendship developed on practice fields and over years of bus rides, they stayed close after graduation. As Rockwell got into commercial real estate, Barnes taught English in Japan, where he discovered sake and began a romance with fermented beverages.
For years, a battle has been waged for the hearts and minds (not to mention pocketbooks) of the craft beer drinker, but unless you’re a dedicated beer lover, you’ve probably missed most of Big Beer’s secret war on the little guys. It’s a war fought in the beer aisle and in the local bars, as the world’s largest brewing companies move from simply copying the craft beer playbook into more aggressive tactics of acquiring craft beer brands to pit against their competitors.
The Stalking Horse brewpub, scheduled to open in West Pico in September, is the first in a pack of new beer destinations from Golden Road Brewing founder Tony Yanow. Inspired by the laid-back vibes of Cornwall, England, the reworked space, previously home to Steingarten LA, offers a mix of indoor and outdoor seating, and there's a veteran Southern California brewer running the on-site brewing system.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".