John Zappe on Muck Rack

John Zappe

Los Angeles
As seen in: ERE, TLNT, AIM Group, SourceCon
Covers:  human resources, recruiting, talent acquisition, staffing industry

Interview

What does it mean to be a journalist?

You have a responsibility to be accurate, fair and thorough. To communicate clearly. To be the reader's representative.

What tools and software do you use to do your job?

Word, Slack, WordPress, Marketo, Wagtail, Audacity, Dropbox

When's the best time to pitch you?

Weekdays after 9 a.m.

Aside from your own, what's your favorite publication to read?

Hard to pick just one. I read or at least review several every week.

What's the most common misperception about your beat?

That the impact and significance of Human Resources is limited to recordkeeping and enforcing policies.

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