I want to make it easier for courageous school boards and superintendents to take on the challenge of transforming their schools. For them, I have reduced my book’s 12-Step program to just NINE steps. Here’s my thinking: Because the country has become addicted to superficial ‘reform,’ it must, like all addicts, own the problem and face up to the costs of addiction. In my book, those are the first three Steps. However, school leaders do not need to look backwards and point fingers.
I want to suggest another New Year’s Resolution: Speak up for teachers! The bashing and the budget cuts continue, the new tax bill undercuts public education in a major way, children and teachers in Baltimore City are forced to spend their days in unheated public school buildings, and teaching is–understandably–losing quality women and men. We can fight back in lots of ways, starting with organizing to see that schools are adequately supported.
“Say whatever you want about Eva Moskowitz; At least she makes the trains run on time.”Because the above comment, not directed at me, came from across the dinner table in a large, noisy banquet room, I wasn’t able to hear responses. However, the speaker was clearly praising Moskowitz for her schools’ academic success, not equating her with the Italian Fascist dictator and Hitler ally.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".