I write for VentureBeat, Forbes, Business Insider, and other publications such as TechCrunch and Marketing Tech Blog. I also have a full-time consulting role with TUNE, the mobile marketing platform. I forecast and analyze trends affecting the mobile ecosystem. I've been a full-time journalist, a...
AI agents like Alexa, Siri, and M will create the first trillion-dollar company
Mobile app developers and publishers are losing $3-4 billion dollars annually thanks to pirated apps, according to mobile advertising company Tapcore. Up to 14 billion app installs globally each year are pirated installs: stolen from their original creators. But these pirates don't fly the skull and crossbones. Instead, they are smart and highly-trained technologists.
You’re a mobile app developer, and you use a third-party attribution tool like TUNE to know where your installs are coming from and how to optimize them. But there’s always an annoying divergence between what Apple’s internal search ads metrics show and what TUNE tells you. What gives? Apple VP Todd Teresi shared the reason yesterday at Postback, TUNE’s annual mobile conference. Essentially, there are three reasons why the numbers differ. See my full post on TUNE’s blog … Related
You’re a mobile app developer, and you use a third-party attribution tool like TUNE to know where your installs are coming from and how to optimize them. But there’s always an annoying divergence between what Apple’s internal search ads metrics show and what TUNE tells you. Essentially, there are three reasons why the numbers differ. First, 15-20% of users have flipped the switch on Limit Ad Tracking, Apple’s anonymization technology.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".