The Alpha: Yuga Labs’ new CEO, Daniel Alegre, bought a BAYC NFT for 50 ETH (approximately $90,000). The purchase was slightly above the floor price at the time, and the move helps demonstrate Alegre’s belief in the project and his understanding of the importance of community. Dive deeper: Daniel Alegre, CEO of Yuga Labs, just made a splash in the NFT world. On May 10, 2023, he purchased a Bored Ape Yacht Club NFT for 50 ETH on Blur. At the time, the purchase was equal to about $90,000.