Jon Barrett on Muck Rack

Jon Barrett

(He/Him)
Jacksonville, Philadelphia
Covers:  Agentic AI Agents, Content Engineering, Generative Engine Optimization, GEO, SEO, Healthcare, real estate, finance, property insurance, EHS/AEC consulting, safety engineering, and industrial hygiene.
Doesn't Cover: Cryptocurrency, Bitcoin, Blockchain
● Agentic AI Agent Engineer | Content Engineer | Author: Catch Your Fall, As The Streets Teach All ● Portfolio - barrettrestore.wixsite.com/jonwebsite

Interview

What was your first job as a journalist?

creating and publishing a Podcast back in December 2008 and creating and publishing my first PR news press release.

Have you ever used a typewriter?

Yes, and a word processor.

How is social media changing news?

Creating evergreen content.

Who's your favorite fictional journalist?

Alexander Knox reporter for the Gotham Globe in the 1989 film Batman

What does it mean to be a journalist?

A journalist is someone who gathers, reports, and analyzes information for the public, typically for a news organization or media outlet. They are responsible for researching, writing, editing, and presenting news stories in various formats, including print, broadcast, and online. Key aspects of being a journalist include accuracy, fairness, and objectivity in reporting.

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

With APA citations documenting research and references, and Google EEAT criteria.

What tools and software do you use to do your job?

Google Analytics 4, SEMrush, Ahrefs, WordPress, Wix, Grammarly,

What's your favorite social network?

YouTube

Who do you wish followed you?

Robert Matthew Van Winkle, known as Vanilla Ice

Why did you become a journalist?

I enjoy writing and researching to educate my audiences and industry sectors.

Did you work for your high school newspaper? If so, what did you do there?

No, but I wish I had this experience in high school and in college.

What story are you most proud of writing or working on?

That is a secret.

What advice can you offer to aspiring journalists?

Create Ethical and Academic Integrity content, using APA Citations, guidelines, and criteria. Triple proofread your work, backwords.

When's the best time to pitch you?

Afternoon

What's the best pitch you ever got?

Co-authored and published peer-reviewed technical content on process safety engineering hazards, cited by chemical engineers and university professors in the academic journals AIChE and the Journal of Loss Prevention in the Process Industries.

What's the worst pitch you ever got?

Writing a piece of content for free with no copyrights.

What's your favorite drink?

Kefir

When you're not at a computer, where are you most likely to be?

Sleeping

Aside from your own, what's your favorite publication to read?

Muck Rack and Success Magazine.

What's the most common misperception about your beat?

My work is only for basic blog content...and not optimized for SEO copywriting.

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