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Articles by Jon Blum
Nontraditional Brands Are Betting on Sports Radio
As marketers hunt for the most engaged consumers, some unexpected brands are finding a winning play with local sports radio. For years, many advertisers assumed sports radio was best suited for a handful of categories (think beer, snacks, and automotive). While those industries continue to thrive, today’s results tell a broader story. From legal services to healthcare providers, grocery stores, insurance, and more are seeing significant results by advertising on Audacy Sports radio stations.
How to Drive In-Store Visits with Broadcast and Streaming Radio: A Case Study
One of Audio’s superpowers is driving customers to brick-and-mortar locations. New advanced measurement capabilities, such as location-based analytics, are helping to prove precisely how impactful Audio advertising can be. With first-party data and strategic measurement partners, we can detail how Audio helps increase foot traffic, builds customer loyalty, and — ultimately — boosts sales.
Tom Brady Just Wants to Enjoy the Emo Revival
Let Him Mosh The origins of Tom Brady’s legendary career are not in his childhood home in San Mateo nor on the gridiron at the University of Michigan. Surprisingly, we can actually trace the origins to a basement in New Brunswick, New Jersey. It was here at the turn of the century where teenagers and Rutgers students ventured down cellar doors to witness the sound of the new era: emo(tional-hardcore). And the band everyone came to see that night: Thursday. We all know the Legend of Tom Brady.
Tracking Campaign Analytics in Radio
End to end, from start to finish, initial idea to the final campaign, “How do I know my broadcast campaign is working?” Throughout my career, I’ve often heard this from advertisers, and the answer has varied depending on the client, the media, and the campaign. Sometimes I’d refer them to an increase in call volume or website visits, leading to a boost in in-store traffic and purchases.
Carta para el editor: La posmodernidad no es la verdadera amenaza para las universidades
Los donantes tienen demasiada influencia. Para el editor: El Massachusetts Daily Collegian publicó recientemente una columna de Bhavya Pant titulada “El posmodernismo y la corrupción ideológica de las humanidades”. Quisiera discutir algunos de los puntos planteados por el autor sobre si el posmodernismo representa una amenaza legítima para las universidades. Primero, estoy de acuerdo en que la crítica al posmodernismo es legítima.
Nearly 100 Leading Academics Back Climate Rebellion
The stereotype of a college professor is typically that of a bookish person, spectacles sliding down the bridge of their nose as they look down from a quiet ivory tower onto the chaos below. In reality, some academics actually find themselves in the fray, leading important research or even important rallies for social change.
Alexandria Ocasio-Cortez, Ben Shapiro, and the Dangers of Right-Entryism
Right-wing media pundit Ben Shapiro recently challenged 28-year old newly-elected Democratic Socialist politician Alexandria Ocasio-Cortez to a debate in return for a ten thousand dollar campaign contribution. Twitter, and with it mainstream media, erupted as a result of the back-and-forth that ensued. But who is Shapiro? Shapiro is a right-wing media personality with over 1.5 million followers on Twitter.
But Our Chains
When it comes to real transformation, it has become apparent that today’s progressives are just like yesterday’s liberals, and they will only go as hard for an issue as it cuts into their own lives, and will not examine or build around the broader issues that affect other lives. They will throw the rest of us all the way under the bus in their quest for the realization of their “revolutionary” concerns.
Vote Amazan and Sullivan for two years of progress
Hang on for a minute...we're trying to find some more stories you might like. Close Since its inception, the Student Government Association has been the official representative body of all University of Massachusetts undergraduate students. The SGA is responsible for apportioning $2 million to Registered Student Organizations as well as working with the administration to advocate for needed campus policies. Governments have come and gone, and yet many pressing issues remain.
Trump Rejects Give Establishment the Reality TV Show They Always Wanted by @msainat1
The Emmy Awards pulled a publicity stunt that deserves the criticism it’s receiving by permitting former White House Communications Director Sean Spicer to rehab his own image by making a comical appearance, using Melissa McCarthy’s podium to do so. Glaringly out of touch, Stephen Colbert brought Spicer on stage, and Alec Baldwin defended him. Spicer’s appearance was one of several opportunities provided to him by the Entertainment industry and political elite to serve as a novelty tabloid star.
Mainstream Media Declares War on Antifa
As children, we learn that America is a nation forged in civil disobedience. The Boston Tea Party, Nat Turner’s Rebellion, Harriet Tubman’s underground railroad, Women’s Suffrage, the Labor Movement, the Civil Rights Movement, and anti-war movements stretching all the way from the Mexican-American War to current movements against the War on Terror. With all of these movements, we’ve come to understand civil disobedience as a mechanism for social change.
Fake Trump Supporter Twitter Account Amassed Huge Following Using Stock Photo and Stolen Identity
Featured, Fake Trump Supporter Twitter Account Amassed Huge Following Using Stock Photo and Stolen Identity by Michael Sainato August 11, 2017, 2:16 pm A Twitter account named @ProTrump45 using the pseudonym Nicole Mincey, posed as a black Donald Trump supporter using stock photos from a black model. The model’s complexion was lightened when used for the Twitter account, which has been suspended, but not until the account reached 145,000 followers.
To The Left, Democrats. To The Left!
(Original Caption) Stubborn as a mule. Boys on a beach try to coax a recalcitrant animal into action. Photograph, early 1900's. (Getty Images/Bettmann) What we consider the “center” in the United States is considered right-wing conservatism internationally.
The Sanders Institute Fellowship: Ten People Who Want to “Revitalize Democracy” by @blumfest
Featured, Opinion, The Sanders Institute Fellowship: Ten People Who Want to “Revitalize Democracy” by Jon Blum June 28, 2017, 9:00 am On June 7th, 2017, Jane Sanders, the wife of former presidential candidate Bernie Sanders, launched the Sanders Institute. The goal of the newly-formed think tank is to “revitalize democracy” by inserting progressive policies into the common political discourse.
Beyond "Stronger Together" [by @SubvertingPower] [artwork by @ramseycartoons]
On July 21-23, Mobilize88, an Ohio leadership conference, will kick off at the Deer Creek Lodge in Mount Sterling. The date of the conference is significant, as it marks the one-year anniversary of the Democratic National Convention in Philadelphia. The leadership conference has the ambitious goal of launching an 88-county strategy, hence the name Mobilize88.
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