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Jon Lafayette on Muck Rack

Jon Lafayette

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Chicago
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Check out my blog about television at broadcastingcable.com/blog/Currency/
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Articles

The Numbers Behind The New NFL-Hallmark Movie Starring the Chicago Bears

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By Jon Lafayette Verified
| The Measure Verified
You wouldn’t expect to see Ben Johnson, the intense coach of the Chicago Bears, in a Hallmark Channel Christmas movie, holding hands with his wife Jessica while a student choir carols. Nor would you expect a stadium full of NFL fans to be tuning in to watch the romance movies Hallmark rolls out every football season. And yet, this season, Hallmark Channel will roll out its third NFL-team themed original movie. And the data says it’s a touchdown.
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AI Making Gains in Commercial Production: XR Study

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By Jon Lafayette Verified
| The Measure Verified
Artificial intelligence has been widely adopted by the companies that make the ads real people will see. According to a State of Ad Ops study from XR, 88% of U.S. advertisers use AI in creative production and nearly half of the brand and agency executives surveyed said they use the technology daily. AI is most often used for production and postproduction.
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New NFL Season Kicks Off Gains in Ad Revenue

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By Jon Lafayette Verified
| The Measure Verified
The odds favor the Los Angeles Rams winning the Super Bowl as the NFL season starts tonight. Meanwhile, the league and the networks that televise its games are also expected to be big winners. Already the most powerful programming on TV, the NFL’s advertising revenues are expected to increase by 8% to $6.3 billion this season, according to Guideline, which tracks ad spending. The season will culminate with the first Super Bowl to appear on the Walt Disney Co.’s ESPN.
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