Twitter has releases research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. According to Twitter, data from comScore shows it is the only social network that gets a lift in unique visitors when a sports is on the air. During the 2017 Super Bowl, Twitter usage was 19% higher than average while the other social platforms combined were down.
Cartoon Network has made a deal with developer ZiMad to turn some of its most popular series into puzzles for Magic Jigsaw Puzzles, a popular mobile game. The first batch of shows to be added to the game are Adventure Time, The Amazing World of Gumball, Steven Universe, Ben 10 and The Powerpuff Girls.
Telemundo sation WNJU-TV in New York said it promoted John Gonzalez to VP of technology and operations. Gonzalez, who had been director of technology and operation at the station, led the design of its state of the art broadcast transmitter and oversaw its launch from One World Trade Center in June. The net transmitter give WNJU the largest coverage are of any TV station in the market. “John is highly-respected. He is an innovator, a leader and a mentor to our field technicians.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".