Nielsen said it has begun measuring the advertising appearing on YouTube’s mobile app. YouTube viewing on desktops and mobile web browsers was previously measured by Nielsen, but with mobile usage growing into a dominant position, adding the app was important to getting an accurate picture of consumer behavior. Nielsen Digital Ad Ratings clients will be able to get age and gender demographics for viewers on the YouTube mobile app, plus reach, frequency and gross ratings points.
The FCC commissioners took a few moments at the beginning of the June public meeting Thursday (June 22) to send their best wishes to Rep. Steve Scalise (R-La. ), who is on the road to recovery after being shot last week at a congressional baseball game practice session, and to praise the U.S. Capitol Police officers who saved his and others' lives. FCC chair Ajit Pai said he was shocked by the attack, hoped Scalise was on the mend, and sent his thoughts and prayers.
The Federal Trade Commission is reconsidering how advertisers are required to market screen sizes on TVs and how technology changes may need to prompt changes in the rule. As part of new FTC acting chair Maureen Ohlhausen's regulatory reform measures, the FTC is seeking comment on whether it needs to keep the "Picture Tube Rule" on the books.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".