Jon Nastor

If you want to scale your SEO agency or start your journey as a freelancer, you have to find SEO clients. But clients don’t just fall into your lap.You need a solid system for generating new leads and turning those leads into clients, which allows you to consistently work on new SEO projects. In this guide, learn how to find and win SEO clients, including strategies for acquiring clients and how to grow your SEO career. Your customers search everywhere. Make sure your brand shows up.

Your organic traffic dropped 28% in the last six months. Before you cut your content strategy, understand where it went: LLM visibility, changing search behavior, AI Overviews answer queries without clicks. You can’t diagnose the problem with only Google Search Console. The instinct when traffic drops is to cut underperforming content or rebuild everything for AI search. Both reactions assume you know where the traffic went. You probably don’t.

The line between SEO and content marketing is blurry. They’re clearly different, but pinpointing where one stops and the other begins isn’t easy. Think about it like this: The differences between night and day are like, well, night and day. But what about that specific moment when day ends and night begins — when is that? And just like day and night — you can’t have one without the other. So goes the relationship between SEO and content marketing.