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Articles by Jon Ostler
Static Stability of Micro-Air Vehicles
Keywords static stability, micro-air vehicles, MAV College Ira A. Fulton College of Engineering and Technology Department Mechanical Engineering Abstract The purpose of this research was to find the optimal combination of three static stabilityenhancing features: dihedral angle, vertical position of center of gravity, and tail volume ratio.
Interest inequality: Major UK banks lag behind global savings rates
The interest rates offered on easy access savings accounts by some of the largest banks in the UK are significantly lower than in other European countries, despite the UK having a higher base rate. The average interest rate offered by five of the UK’s biggest banks is just 1.6%. This is under a third (31%) of the current base rate, as set by the Bank of England, which was held at 5.25% on Thursday 2nd November.
What's Brand Got to Do With It?
by Chris , Jon Ostler , September 21, 2005 Search engine optimization and marketing is often thought of as solely a direct marketing media, with branding often forgotten. In fact, branding and brand awareness are significant elements of search, and some recent studies have started to evaluate the importance of branding.
Marketing Your Way To Link Popularity
by Chris , Jon Ostler , October 19, 2005 I'm sure you know by now that the more high-quality and relevant links to your site there are, the better your search engine rankings are likely to be. So every search engine marketer and Web site owner should have links, link popularity and page rank top of mind. The importance of links and their impact on search engine rankings and traffic has motivated many to seek quick fixes and automated solutions.
Holy Grail, Or Just Another Tool?
by Chris , Jon Ostler , March 29, 2006 Bid management software is seen by many, at least at first sight, as the solution to all of their paid search management issues. As your paid search activities with Adwords, Yahoo Search and others increase, it is common to run into management issues with the number of phrases, along with such challenges as bidding in a competitive industry, and applying good return-on-investment tracking and methodologies.
How To Convert The Search
by Chris , Jon Ostler , June 23, 2006 How do you dramatically increase the effectiveness of your search engine marketing without even logging in to AdWords? You do it by developing, testing and refining landing pages and by deep- linking your campaigns. One important aspect that is often over looked in a search engine marketing campaign is where the traffic is being sent. Seems simple--but by focusing on this aspect of the campaign, you can gain a competitive advantage and increase results.
Search Goes Vertical
We are all familiar with Google Images, Groups & News, but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search? Google was always about the single box that you could use to find anything on the Internet. Is the path toward increased relevance leading to a segmented search tool that has specific options for each vertical? If so, where will it stop--and what does it mean for business and publishers online?
Contemporary Search Phrase Research
by Chris , Jon Ostler , August 31, 2005 There have been many developments in search-phrase research over the years and if I had been writing this article when I started my career in search engine optimisation (SEO), it would have basically described a process of hunting around for a few relevant sources of data and a lot of brainstorming (making it up!).
Taking the Credit
by Chris , Jon Ostler , August 24, 2005 Many years ago we realized that one of our company's key strategic goals was to find ways to convince prospects and clients that they should be moving some of their existing Web site marketing budget away from tactics like banner ads and TV and towards more effective contemporary marketing campaigns like search engine optimization and search engine advertising. We quickly found that case studies and industry statistics were not going to do it.
Taking the Credit
by Chris , Jon Ostler , July 27, 2005 Many years ago we realized that one of our company's key strategic goals was to find ways to convince prospects and clients that they should be moving some of their existing Web site marketing budget away from tactics like banner ads and TV and towards more effective contemporary marketing campaigns like search engine optimization and search engine advertising. We quickly found that case studies and industry statistics were not going to do it.
More to Search Than Search
by Chris , Jon Ostler , June 29, 2005 We all know that search engine optimization and search engine advertising are fantastic marketing tactics but search has a lot more to offer the marketer than just targeted traffic. Every second of every day search engines are gathering huge volumes of data about business and consumers. It is in fact the world's largest and most up to date market research initiative.
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