Something’s off, but you can’t quite name it. It’s the moment you get home after staying with friends, and an influencer using their exact coffeemaker pops up on your Instagram feed. It’s the split-second after an actor delivers a quippy line on a streaming series, and you try to parse whether this scene has already become a meme, or if it’s just written to court them. It’s the new song you’ve been hearing everywhere, only to discover it’s an ‘80s deep cut, inexplicably trending on TikTok.