It's the single most famous story of scientific discovery: in 1666, Isaac Newton was walking in his garden outside Cambridge, England - he was avoiding the city because of the plague - when he saw an apple fall from a tree. The fruit fell straight to the earth, as if tugged by an invisible force.
I've got a new article in the New Yorker this week about the persistent paradox of altruism. It's subscription only, but here's the beginning: The vampire bat emerges from its cave at the darkest hour of night, after the moon has set. It flies low across the landscape, hunting by smell and sonar.
My episodic memory stinks. All my birthday parties are a blur of cake and presents. I'm notorious within my family for confusing the events of my own childhood with those of my siblings. I'm like the anti-Proust. And yet, I have this one cinematic memory from high-school.
I'm a big fan of Mexican Coke. I can bore you silly talking about the elegant slender glass bottle, and the simple sweet taste of real sugar (Mexican Coke is made with sucrose, not high-fructose corn syrup) and the slightly lower levels of carbonation. It's a delicious drink, far less harsh and cloying that its...
It's hard to imagine a world without email. It's now the dominant form of exchange, with the typical American adult spending more than an hour a day managing the inbox. (People under 25 now spend more time texting from their cellphones than talking on them.)
America depends upon the wisdom of crowds. When voting, we rely on the masses to pick the best politicians. When investing in stocks, we assume that, over time, people will gravitate toward the best companies. Even our culture is increasingly driven by the collective: Just look at "American Idol."
Before long, I think that we'll look back on these years of golf and tennis and marvel that two men - Roger Federer and Tiger Woods - were able to utterly dominate their sports. These athletes didn't just win tournaments; they seemed to expand the possibilities of the game.
THE ART INSTINCT Beauty, Pleasure, a nd Human Evolution By Denis Dutton The list of cultural universals -- those features that recur in every human society, from remote rainforest tribes to modern America -- is surprisingly short. There's language, religion and a bunch of traits involving social structures, such as the reliance on leaders.
We live in a society obsessed with safety. There are warning signs everywhere, from the Starbucks coffee cup-very hot liquid inside!-to the typical children's toy, which is wrapped in fine-print regulations involving fire safety and choking hazards.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".