Jonas Sickler on Muck Rack

Jonas Sickler

(He/Him)
Syracuse
As seen in: Business 2 Community, Content Marketing Institute, Search Engine Watch, Chain Store Age, Retail TouchPoints, Chief Marketer, LifeZette, Recruiter.com, Smart Meetings, Neal Schaffer and
Covers:  Digital marketing, content strategy, SEO, reputation management, AI
Brand & consumer insights for Fortune 500 companies
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How to Create an Effective SEO Strategy (2021 Guide)

How to Create an Effective SEO Strategy (2021 Guide)

Terakeet — Definition SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan should draw from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience. Put simply, SEO strategy is about delivering extreme relevance and value to searchers.
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What is Digital Marketing? An Executive Overview

What is Digital Marketing? An Executive Overview

Terakeet — Definition Digital marketing is a subset of marketing that leverages technology, the internet, and electronic devices to promote products and services and engage with consumers. In order to fully understand what digital marketing is, and why it's the best way to reach your target audience, you need to know how technology shaped consumer attention over the last 50 years.
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What is Content Strategy? How to Develop a Content Roadmap

What is Content Strategy? How to Develop a Content Roadmap

Terakeet — Additional Resources Another content strategy that can improve organic search performance is content atomization, where you produce multiple content pieces from a single content source. For example, you may create a research report as your base piece of content.
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Terakeet's Definitive Guide to Content Marketing for the Future

Terakeet's Definitive Guide to Content Marketing for the Future

Terakeet — Additional Resources Great content marketing brings people together based on common demographics, interests or affiliations. This can take the form of a brand-based community or something that's more focused on a topical area. Take Sephora. The brand has created and nurtured its Beauty Insider Community, filled with interest-based groups, a forum, Q&A, photo gallery, and more.
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Topic Clusters are About to Make a Massive Comeback - Here's Why

Topic Clusters are About to Make a Massive Comeback - Here's Why

Terakeet — Sometimes SEO fads bubble up and cause a big stir, but they ultimately fizzle out. Remember LSI keywords? How about the Skyscraper Technique? Although you might be tempted to lump topic clusters in with these fads, don't count them out just yet. Topic clusters are about to make a massive comeback.
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Public Relations vs SEO: Which is Better for Online Reputation Management? - Chief Marketer

Public Relations vs SEO: Which is Better for Online Reputation Management? - Chief Marketer

Chief Marketer — Public relations firms and SEOs have been duking it out over who's better at online reputation management for decades. PR firms claim better media mentions improve brand sentiment, while SEOs argue these placements are meaningless without search visibility. So who's right? Let's dive into the pros and cons of each strategy.
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Thin Content: Why You Should Fix or Remove Low-Quality Web Pages - Content Marketing Institute

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages - Content Marketing Institute

Content Marketing Institute — To increase your website traffic, you need to decrease its existing pages. Why? Thin content - low- or non-performing pages - that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading →
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Why brands need a full-funnel content marketing strategy | Wix SEO Hub

Why brands need a full-funnel content marketing strategy | Wix SEO Hub

wix.com — If you neglect entire sections of the content marketing funnel, then you won't be present during key moments when decisions are made. In this article, SEO expert Jonas Sickler explains the opportunities that brands are missing out on when they leave holes in their user journey and how to begin crafting your own full-funnel marketing strategy so that your brand can attract as many potential customers as possible.
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