Given that most classic Christmas films pre-date the 21st century, Paddington and its sequel are reminders of how to make truly timeless family favourites. During a recent viewing of Paddington 2, I was struck by not just how brilliant the film is (as good, if not better than the 2014 original), but by a couple of trailers that played before the film began. One for It’s a Wonderful Life, the other for The Muppet Christmas Carol.
Jonathan Bacon (Chair of the IW AONB) shares this joint press release from the Campaign to Protect Rural England, Isle of Wight Area of Outstanding Natural Beauty and Vectis Astronomical Society. EdThe Isle of Wight has an exceptionally high quality of night sky that means it is potentially eligible for ‘Dark Sky’ status. The Isle of Wight Dark Sky Initiative aims to achieve Dark Skies Community Status for the Isle of Wight.
The world of marketing is a fast-paced roller coaster of innovation and careful listening to meet the demands of an evolving consumer market. It’s an industry full of excitement and change, and that brings its own kinds of stresses. There are six real and terrifying marketing incidents that often rear their ugly heads around the fourth quarter. Grab your nightlight and let’s talk strategy and solutions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".