Jonathan Spencer on Muck Rack

Jonathan Spencer

As seen in: Reach PLC, Daily Mail, MSN India, MSN UK, The Daily Mirror, Daily Express, Daily Star (UK), Bleacher Report, Manchester Evening News, Personal Finance, Irish Mirror and
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Articles

Gen Z wants to pay their way – is your business ready to tap in?

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By Jonathan Spencer
| BusinessBrief
Jonathan Spencer | Manager | Brand & Campaign | OneDayOnly.co.za | mail me | By 2030, Generation Z (Gen Z) will be the biggest-spending generation across much of Sub-Saharan Africa. Already, South Africa’s youngest consumers are transforming how the country pays. I have seen that for Gen Z, speed, choice and digital convenience are not just nice to have. They are non-negotiable. As payment habits evolve, businesses that fall behind risk becoming irrelevant.
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The psychology behind discounting - why shoppers chase deals

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By Jonathan Spencer
| BusinessBrief
Jonathan Spencer | Manager | Brand & Campaign | OneDayOnly.co.za | mail me | South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.
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Corporate-startup collaboration drives innovation

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By Jonathan Spencer
| BusinessBrief
Jonathan Spencer | Manager | Brand & Campaign | OneDayOnly.co.za | mail me | Internationally, 75% of startups consider partnerships with corporates critically important to their success, with a further 63% anticipating that these relationships will gain even greater importance in the future. In South Africa, however, corporates’ support for entrepreneurs is lacking and must be urgently remedied by the country’s businesses.
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