Jonathan Thompson is a native Westerner with deep roots in southwestern Colorado. He is currently at work on a book about the Animas River in southwestern Colorado and the Gold King Mine spill of August 2015. He owned and edited the Silverton Standard & the Miner newspaper in the tiny town of...
Facing an existential crisis, the coal industry executives knew they could not compete based on the merits of their fuel. Instead, they set out to imbue it with symbolism and mythology. Coal was not just coal, the lobbyists argued. It was abundant, reliable and deserving of a seat in the pantheon of American culture, alongside cowboys, guns — and, yes, freedom. (They also managed to convince the Sierra Club that coal plants were a green alternative to river-ruining dams.)
This story was originally published by High Country News and appears here as part of the Climate Desk collaboration. I saw these three words on a little sticker affixed, discordantly, to the window of a car in a small Colorado town. It struck me as funny at first: Coal and guns being elevated to the status of platonic ideals or, even more loftily, the refrain of a bad country song. All it was missing was Jesus, beer and Wrangler butts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".