The Beatles’ 1967 masterpiece, “Sgt. Pepper’s Lonely Hearts Club Band,” is my favorite album of all time — and it has been since the day I heard it for the first time. Listen to those vocals, particularly by Paul McCartney and John Lennon. The Beatles’ singing has never sounded more soulful, deep or wise. The harmonies, on songs like “She’s Leaving Home” and “Lovely Rita,” are nothing short of remarkable. Lennon and McCartney never came up with such well written songs on any album before or after.
‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture May 26, 2017 by Jon Friedman Leave a Comment Filed Under: Commentary For all its late nights, heated arguments, and deal-making pressure, the upfront season encapsulates everything media professionals love about the TV industry — its impact on pop culture, its undisputed dominance as a reach vehicle, and its unquestioned ability to drive business outcomes.
Even at 21, he had a keen sense for the next story. In 1955 he headed to a tiny newspaper in Mississippi. Photo Courtesy Julia Halberstam This article will publish soon. Has America ever needed a media watchdog more than now? Help us by joining CJR today. Jon Friedman teaches at the Stony Brook University School of Journalism and LIU Post. He wrote the Media Web column of MarketWatch for more than 13 years, and covered Wall Street for Bloomberg News, USA Today, and Businessweek.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".