Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Jonne Y. Guyt
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
IdiomacatalàDeutschEnglishespañoleuskarafrançaisgalegoitalianoportuguêsromână
‘Toekomst marketingonderwijs ligt niet in dogma’s, maar in complexiteit’
Om artikelen van ScienceGuide te lezen dient u ingelogd te zijn. ScienceGuide is bij wet verplicht je toestemming te vragen voor het gebruik van cookies. Lees hier over ons cookiebeleid en klik op OK om akkoord te gaan OK
A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category
IdiomacatalàDeutschEnglishespañoleuskarafrançaisgalegoitalianoportuguêsromână
Gaan we de strijd tegen suiker winnen met kleinere verpakkingen?
Consumenten geven aan te willen minderen met suikerinname Ondanks duidelijke bewijzen van de negatieve gevolgen van suikerconsumptie, is de inname door de consument gestaag toegenomen.
The War on Sugar: How Can Soda Manufacturers Reduce Sugar in Products Without Endangering Sales?
The United States has a sugar problem. Excessive sugar consumption induces severe illnesses that increase health care costs. Not surprisingly, about 58% of U.S. adults indicate a desire to cut back on sugar to avoid obesity, diabetes, and heart conditions. Research shows that reducing sugar in consumer packaged goods by a modest 8%–10% could lead to nationwide savings of more than $110 billion in health care costs.
From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling
Abstract A growing interest in the study of discourses has spread in management research, but so far, it has mostly relied on in‐depth qualitative analyses of textual material. With the increasing availability of large textual data, several challenges arise. This paper offers a mixed‐methods approach to integrate critical discourse analysis with structural topic modeling to turn these challenges into valuable opportunities.
How Successful Are Retailer-Themed Super Saver Events?
1.8.2020 Jonne Y. Guyt and Els Gijsbrechts Bigger is often better when it comes to retail promotion innovations: Amazon’s Prime Day and Kroger’s Cart Buster (also known as mega sales) are cases in point.
Evaluating the Effectiveness of Retailer-Themed Super Saver Events
Pressured to defend their sales against (hard) discounters such as Aldi, Lidl, or Walmart, traditional grocery retailers have increased their promotional activities considerably in recent years (Gauri et al. 2017; Planet Retail 2016). Studies suggest, however, that simply offering more or deeper discounts hardly generates incremental increases in traffic or sales.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Jonne Y.
Contact Jonne Y., search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack