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Articles by Jordan Lillis
Corporate culture has warped “wellness” beyond recognition
Skip to content Image / Agenda / Business “I am not steak. You can’t just order me.” It is not just the inclusion of Harrison Ford in his prime, the sheer size of Melanie Griffith’s hair, or the wilful one liners taken straight out of a Starter Manual for Independent Laydeez that make the 1988 movie Working Girl a modern masterpiece. At the time, the effervescent “working woman” dominated American pop culture and around 57% of American women were participating in the labour...
Brilliant new documentary, Pray For Our Sinners, illuminates hope and compassion at a time of darkness in Ireland
“There is always a way to resist.” PRAY FOR OUR SINNERS documents Sinéad O'Shea's return to her hometown in Navan in search of those who fought against the Catholic Church and discovers the ways in which local people found a way to resist. It is a film of unexpected twists as it chooses to shine a light on those who attempted to stand up to the church in a quiet but deeply moving resistance.
In defence of the "Annoying Girl"
While the backlash against Portia’s wardrobe was kind of amusing, it seems the entire point of her clothing was to convey a sense of internal chaos, the kind some young people in their early twenties experience when they’re at a loose end and void of purpose. Are you a "Monica"? Or maybe a "White Lotus Portia"? Jordan Lillis - a self-identified "annoying girl" - wonders why it's always females characters that get labelled neurotic and annoying on our screens?
Tik Tok marketing for hotels: is it worth it?
'Authenticity is quickly becoming the new cultural currency,- Richard Hyde, managing director of Small Luxury Hotels. Buzzwords like authenticity have surrounded marketing efforts for years as advertisers of all kinds have conducted brainstorms on how to seem more relatable to the people they are selling to. That includes hoteliers. TikTok is the most visited website over Google The Gen Z member of the social media family, TikTok, has an algorithm that prioritizes content types over creators.
Dating a GAA player: Is anyone good enough?
Image / Self / Real-life Stories / Relationships Getting it ‘right’ when you’re dating a GAA player isn’t easy when you’ve moved back to Galway after years abroad, but Jordan Lillis now knows you can shout ‘lovely ball’ pretty much anytime. And, surprisingly, she’s starting to feel at home on the sidelines… My first crush was a hurler. I was 11-years-old and I had just arrived back to Ireland after six years abroad.
Dating a doctor: Is anyone good enough?
Image / Self / Real-life Stories / Relationships At 30, I had been Tindering on and off for around five years. Like festival season, the highs were high and the lows were low. Then I started dating a doctor and, wow, I am still surprised by people’s reactions when I, haltingly, tell them. At a work dinner recently, a senior member of staff told me he had heard I have a boyfriend now.
Should You Use A Blog Or Email Marketing For Your Travel Brand?
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs are still going strong, email marketing has been having a moment in the last few years as well.
Content Bot: The future of email marketing for hotels
How dailypoint™ is revolutionizing guest communications Munich, May 2022 – We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated.
How to boost hotel bookings using your booking engine data
According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening. Improved air access to Ireland from Great Britain, Europe and North America is apparently also helping to drive search demand for hotel bookings.
Tourism Tidbits: Getting Ready for the Family Vacation Season
Although most family vacations will not occur in the Northern Hemisphere until June – August, May is the month when families plan their vacations. The family vacation market is a huge part of the travel industry and in this period when families seek to get away after multiple lockdowns, the tourism industry would be wise to offer multiple alternatives, especially in this year of high inflation and transportation problems, especially in the world of air travel.
The future booking landscape: What hotel managers need to know
How can you set your hotel up for success and capitalize on the new opportunities opened up by the travel rebound? As the person responsible for managing your hotel’s daily operations and financial performance, you’re probably facing a number of challenges right now. On-going staff shortages are placing pressure on time and resources. The rapid pace of change is also making it difficult to know what direction the market is going and what you should be doing to attract guests and fill rooms.
Developing a Social Media Plan for Your Hotel
Previously, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now, it is time to make and execute a plan. Developing a Content Strategy While you are likely quick to post your upcoming holiday deal, slow down. A good rule of thumb is no more than 20% of your posts should be an offer.
How Hotel Website Can Tap Into Guest Emotions
Do you want your hotel guest experience to be top-notch? By increasing guest experience, want bookings to boost? Then you have landed on the right page! Do you wonder how to do that? Let us explain it to you. While a pleased guest may have been delighted with their stay at your hotel, this does not guarantee that they would return. If people don't connect with your brand, they may be influenced by price, location, or amenities the next time they book a stay.
Hoteliers, it's time to prepare for the summer season
Yes, incredibly, it is that time of year again. We've had our first brush with spring and our Zoom-weary eyes are being soothed with pops of blooming flowers here there and everywhere. This means Easter is on the horizon, and following Easter? Summer. Summer 2022 has been predicted to be “the busiest travel season ever” by Expedia's CEO, Peter Kern.
Two Years On: The Opening Of Our Berlin Office Before The World Stood Still
Two years ago, almost to the day, I oversaw the opening of SiteMinder’s German office in Berlin Mitte, as part of the company’s wider global growth strategy. It was just in time for ITB Berlin 2020 and excitement was high. This was our seventh international office and our third in Europe, alongside London and Galway! We understood that Berlin was Germany’s most important tourism destination and a gateway city, which was key to winning new customers across Europe to our hotel commerce platform.
P3 Hotel Software Targets Growth In U.S. And Germany After Securing $1.2m Investment
Hotel software solutions provider P3 has announced plans to almost double its workforce and expand into the United States and Germany after it secured investments totaling $1.2m (€1.1m). The Irish company – which offers an integrated ecosystem of hotel technology through core products, such as custom booking engine and online check-in/checkout solutions– announced that it has received $820,000 (€750,000) from Business Venture Partners (BVP).
DUSIT’s strategy to sustain business through the pandemic results in EBITDA up by 130.9% YoY, and total revenue up by 3.7%
Bangkok, Thailand - Dusit Thani Public Company Limited (DUSIT) has announced its 2021 earnings results, including total revenue of THB 3,443 million, up 3.7% year-over-year, and EBITDA of THB 515 million, an increase of THB 292 million YoY (+130.9%). Net loss was THB 954 million, a 6.5% decrease on 2020 when net loss was THB 1,011 million.
Book On Google For Hotels To Shut After Low Take-up
Google will shut down its “Book on Google” option for hotels as of May 25 due to low usage from both partners and consumers. Google launched the option in 2015 to facilitate transactions for hotels and online travel agencies whose sites were not optimized for mobile web, which at the time was beginning to overtake desktops for internet usage.
RMS North America Positions Hospitality Businesses for Success with Latest Innovations
RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, today announced the launch of five product innovations designed to support hospitality customers in enhancing their guest experience for the year ahead.
Top Five Business Supporting Hospitality Sector Recovery
The Covid-19 pandemic has been ruthless and unwavering in its destruction over the past two years. In the UK, many lives have unfortunately been taken; pressure on the NHS reached new heights and the economy has suffered considerably. Businesses across the country were forced to close or operate at limited capacity with significant losses, and the health of businesses in the hospitality sector have been in jeopardy ever since.
The top 9 digital marketing trends for hotels in 2022
There are a number of ongoing trends in 2022 that affect the hospitality industry and offer interesting opportunities for hotels to improve the guest experience and drive more business: Trip Stacking Removing Invisible Friction Constrained Resourcing Solutions Personalization Cookies and Personas Zeroing In on Zero Clicks Data and Consolidation Benchmarketing Virtual Reality A summary of each trend can be found below.
How we feel about having children is changing
I loved my BABY born. I was five when she arrived on my lap, fresh off the back of Santa’s sleigh. Her cool, hard exterior was so smooth against my clammy hands and she smelt very faintly of something sugary. Her plastic face with puckered lips and sterile blue eyes spent a lot of time half stuck to the side of my cheek in awkward, infantile embraces. For all my enthusiastic ‘nurturing’, I can’t remember what I named her.
Our 2021 roundup in hotel marketing, bookings and tech | By Jordan Lillis – Hospitality Net
It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs have been weathered, with some periods of success and relief experienced amongst the harder, more worrying times of uncertainty. Restrictions across Europe and the US have become generally tighter recently in a bid to minimise the threat of the Omicron variant.
How did Cyber Weekend perform in 2021? | By Jordan Lillis – Hospitality Net
This year’s Cyber Weekend was another strange one in the realms of consumerism. Last year, what with everyone sitting at home with nothing to do but online shop, Cyber Monday was cited as the largest day for digital sales ever recorded in the United States. This year, although we’re still struggling daily against the unpredictability of Covid, we’re in a different position as a society in that we’re not as locked down physically.
What are the hospitality trends for 2022? | By Jordan Lillis – Hospitality Net
We can hardly believe it’s time for a 2022 trends piece already, but here we are. As the western world continues cautiously down the path of recovery, we’ve been keeping a close eye on what recovery means for the hospitality industry going forward.
How can you increase bookings using colour psychology? | By Jordan Lillis – Hospitality Net
“Colors, like features, follow the changes of the emotions.” Pablo Picasso As humans, we’re visual by nature. The fact that we can process images up to 60,000 times faster than words tells us this clearly. It makes sense then, that colour plays a huge part in our perception of things and our overall decision making, in relation to purchases or otherwise.
I’m 29 – no sign of any babies, but I do have cervical health concerns | IMAGE.ie
That might sound ridiculous, but at 25 when I received my first letter from the HSE prompting me to book an appointment, I wasn’t exactly weighed down with money, security or any sense of real responsibility. I had just gone through a lengthy breakup, so my most agonising decision at that point in life was whether to buy the cheaper bottle of red on special or splash out an extra fiver on something smoother that might soothe my heartache and make it all better.
Cancellations Rates: Where Do They Stand And How Can You Overcome Them? | By Jordan Lillis – Hospitality Net
Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though. As a hotelier, it’s important for you to be aware of the patterns because it will help you to determine how to combat the issue.
The Latest Hotel Website Trends and Tips | By Jordan Lillis – Hospitality Net
In order to improve on your hotel's website, it's helpful to be aware of the trends sweeping the web so you can ensure you're giving yourself the best chance possible of increasing your direct bookings. The pandemic has changed our behaviour as customers. We wrote recently about the 'new guest persona' you should be creating based on the ways in which travelers will change their habits when restrictions ease and they can move around again.
What’s next? Hospitality trends in 2021 | By Jordan Lillis – Hospitality Net
If there's one thing we've all learned about life over the last ten months, it's that no matter how sure we are (of anything!) things can still always take a sharp turn, leaving us scratching our heads and marvelling at the lack of control we truly have… Having been forced to face this stark fact, the hospitality industry still did its damnedest to come up with innovative solutions to the issues Covid-19 rapidly threw in its direction and for the most part, adapted quickly and impressively.
SEO is Dead Again? It Will Never Die! : 4Hoteliers
SHARE THIS PAGE NEWSLETTERS CONTACT US SUBMIT CONTENT ADVERTISING Takeaways From Learn Inbound 2019: SEO is Dead Again? It Will Never Die! By Jordan Lillis Thursday, 12th September 2019 20 expert speakers came from all across the globe and showered us with their knowledge, so we thought the least we could do was share some of the key takeaways with you.
How to Fill Up The Rooms Over Summer : 4Hoteliers
To help combat this issue, we’re continuing on, full (piping hot) steam ahead with our summer series of revenue tips & tricks from the best in the biz (we don’t like to toot our own horn, but… ;)) aimed at helping to develop your seasonal marketing strategy and reach your revenue goals.
The Direct Booker and Their Device Habits : 4Hoteliers
Who's looking? Women made up 70% of site visitors compared to 30% men. This indicates women might be doing the better research! The young love a browse - guests between 25 & 44 yrs make up 52% of the visitors to hotel websites. The really young (students) represent just 3%, indicating their minimal disposable income. Who's booking? While more women are busy doing the research, men convert 1.5 times more often than women... although they contribute less revenue and transactions overall.
Why Does Your Hotel Need A Blog : 4Hoteliers
Another way to build your narrative and presence online is through your blog. Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel! These days it’s essential for most businesses, big or small, to have a blog. We expect much more from service providers than we used to, and a blog is a great way of building a community and a stronger relationship with guests.
Types of Content That Will Help Build Your Story on Social : 4Hoteliers
Part of this is your social media presence. We’ve talked about how to tell your brand story on social media before, but when we get busy, we can tend to neglect the types of content that might not seem important at the time if they’re not ticking a corporate box. More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.
Put A Spring in Your SEO Strategy : 4Hoteliers
There’s been many significant, often fascinating, changes in SEO over the last few years, one of note being when Google introduced a form of machine learning into its ranking algorithms in 2016 – rankbrain. A tool with a very clear purpose, it’s used to match differently worded queries with the same intent, with the same results. As the old saying goes though, if it ain’t broke, don’t fix it.
Is Your Property's Website Built to Deliver Results? : 4Hoteliers
It could be that your site was set up years ago when you mightn’t have had an insight into how it could be optimised for direct bookings? Or maybe it was designed by a creative specialist who made sure it was visually teeming with bells and whistles, without as much regard for activity behind the scenes. We reminded you recently of the importance of an up-to-date and succinct SEO strategy. So is your paid social marketing strategy.
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