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Robert Rauch on Muck Rack

Robert Rauch

San Diego
As seen in: Encyclopaedia Britannica, Taylor & Francis Online, Justia Dockets & Filings, The San Diego Union-Tribune, CoStar, CoStar News Hotels, HospitalityNet, Hotel News Resource, Hotel Online, Ultiworld and
Hotel owner|operator, widely known as the hotel guru, lives in San Diego and serves as Faculty Associate at Az State University, teaches Entrepreneurship
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Articles

AI is changing hotel staffing: Know what to automate and what to keep human

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By Robert Rauch
| CoStar Verified
Great hospitality still comes from people. That is not changing. But the way we support those people, the tools we give them and the tasks we free them from, that is changing fast. AI hotel staffing solutions are not the enemy. Labor shortages and wage pressure are. AI is the answer. Here is what hotel operators need to understand right now. The human touch is still the product Let me be direct: a guest does not check into your hotel to interact with a chatbot.
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If I Had 30 Days to Turn Around a Hotel, Here’s Exactly What I’d Do

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By Robert Rauch
| hotel.report
There are four things I would focus on. In that order. 1/ Revenue Discipline Comes Before Everything Else The first thing I look at is whether the hotel is actually getting the rate it should be getting. I call this revenue discipline, and it starts with the best available rate. That is the non-discounted rate the hotel wants to sell. The question is how many guests are paying it versus how many are getting some kind of discount they may not have even needed.
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Someone asked me recently what I would do if I had just 30 days to improve a hotel’s performance.

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By Robert Rauch
| 4Hoteliers Verified
It is a question I have thought about a lot over the years because the answer gets to the heart of any effective hotel turnaround strategy. It forces you to strip away everything that sounds good in a presentation and focus on what actually moves the numbers. There are four things I would focus on. In that order. 1/ Revenue Discipline Comes Before Everything Else The first thing I look at is whether the hotel is actually getting the rate it should be getting.
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