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Articles by Jordan Lore
30 Creative Facebook Contest Ideas You Can Use Today
Running contests on your Facebook Page is an easy way to get new Facebook likes, email subscribers and sales leads for your business. We've seen amazing Facebook contest ideas succeed across industries with both our clients and for Wishpond. But sometimes it can be difficult to come up with Facebook contest ideas. You need an idea that will captivate your audience and get you leads interested in the products you sell.
20 Tactful Instagram Tips You're Missing Out On
Instagram has grown exponentially in the last few years and is no longer the neglected little cousin of the social media world. Brands who'd once paid the platform no mind are now scrambling to grow their Instagram audience, which now boasts over 500 million users, far exceeding Twitter. If you're new to the social network and you're trying to gain traction, you'll all the help you can get to ensure you're reaching your target audience and maximizing your efforts.
Payroll Best Practices for Small Teams
Managing payroll for a small team has its challenges. The paperwork and time commitment alone can overwhelm any savvy business owner with hundreds of other responsibilities. Proper payroll requires careful planning and proper tools to get the job done so your employees can expect their pay cheques to arrive on time, without any errors. Small teams don’t always have a dedicated payroll manager so it ends up being the business owner’s responsibility.
How to Run a Giveaway on Facebook: A Step-By-Step Guide
Looking to run a giveaway on Facebook? A Facebook giveaway is the easiest way to generate leads and grow your following on social media. In fact, a Facebook giveaway is one of the only remaining ways to generate leads on social media — the other being paid advertising. Sure you could pay to send traffic to your website but there’s no guarantee it will result in sales. You might say consistent audience engagement and posting high value content is important on social media.
Facebook Giveaways: 50 Ideas, Tips and Examples
Looking to gain traction on Facebook? Want to grow your audience and generate leads? A Facebook giveaway is the social media marketing strategy for you. All at once, a Facebook giveaway will generate immediate traffic, grow your following, and generate hundreds of leads. The right prize, fun entry rules, and the excitement of winning has the potential to give your business unparalleled growth.
Facebook Competitions: 50 Ideas, Tips and Examples
Looking to gain traction on Facebook? Want to drum up some excitement amongst your Facebook fans? How about some friendly competition? In this article you’ll find 50 Facebook competition ideas, tips, and examples to help you supercharge your social media marketing. The most common Facebook competition out there, a sweepstakes simply involves entering with your information… and that’s it! These are the majority of competitions you’ll find on Facebook with the primary objective being lead generation.
45 Best Facebook Marketing Tips for Businesses
Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete.
Facebook Sweepstakes: 50 Ideas, Tips and Examples
A Facebook sweepstakes is a quick and exciting way to generate immediate attention for your brand and grow your social following. Armed with the right tips and tricks you can quickly gain traction and find the right customers for your businesses. In this article, you’ll find 50 ideas, tips, and examples to run a viral Facebook sweepstakes.
50 Facebook Posting Tips to Boost Engagement
Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To save you needed time and energy, try reposting or recycling content that has performed well in the past.
Exit-Intent Popups: 51 Strategies, Tips & Examples
How does recouping some of your digital ad budget sound? How about saving a hefty percentage of conversions that would have bounced otherwise? If so, you’ll want to employ an exit-intent popup ASAP. As your visitors go to leave (aka bounce) from your website or landing page, the exit-intent popup will stop them in their tracks. Think of it as a last ditch effort to collect their email or make them an offer they can’t refuse.
Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples
A large social media following can be a powerful tool for any small business but not many are willing to put in the work. Social media doesn’t have to be a chore, armed with the right information your business can become a social media superstar. In this article we’ll show you how to get a leg up on the competition on each of the big 3 social media networks — Facebook, Twitter, and Instagram. Experiment with these 70 social media marketing strategies, ideas and examples for your small business.
47 Best Facebook Contest Ideas You Can Use Today
Facebook contests are a fun and engaging way to grow your Facebook following and collect valuable leads for your business. Pick a prize, decide on the theme, promote it, and choose a winner. Remember it's all about having fun and engaging with your audience. In this article, we'll share with you 47 of the best Facebook contest ideas you can use today. Grow your following with a fun and engaging Facebook contest.
Human Emotion in Decision Making and How to Use it in Marketing
When most of us make purchases we like to think of our decisions as “rational”. We need to buy [X] because we “need” it. It will make our life easier. It will make our life “better”. But as we so often realize, what we want and what we need are two very different things. We humans are an emotional bunch (We all know you cried at the end of Titanic). Many of our purchasing decisions can be swayed simply by how we feel that day. It is the difference between choosing a Mac or a Windows computer.
Human Logic in Decision Making and How to Use it in Marketing
When consumers are faced with a buying decision they perform the task based on 2 things: emotion and logic. In marketing we know that emotions are a powerful force that subconsciously influence the way we feel towards a certain brand. The entirety of a brand, the product it offers, the services, its PR, and all the marketing it does constructs an image in our mind. Then our minds associate that brand with specific feelings, much like the feelings we have for another person. Weird right?
Facebook Landing Pages: 38 Ideas, Tips and Examples
Do you have a large Facebook following? Perhaps you’re trying to build a large following? The custom Facebook tab allows owners to create their own custom landing pages right on their Facebook page. Facebook landing pages have no limits in regards to content – contests, customer support, events, lead generation, the choice is completely up to you. To get the most out of your Facebook landing page, experiment with these 38 Facebook landing page ideas, tips, and examples.
60 Email Marketing Strategies, Tips, and Examples
It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based. Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns do their best to shove pretty pictures and off-the-cuff headlines in our faces, emails sent to our inboxes are warranted.
60 Lead Generation Tips, Ideas, and Examples We Rely On
The growth team here at Wishpond is always on the hunt for new lead generation tips and tricks. We love ourselves a great growth hack! That's why we've collected all of your most critical lead generations tricks into one web resource. We want to share with you 60 lead generation marketing tips and tricks we rely on. Countdown timers create a sense of urgency in your visitors, which gives them the impetus they need to convert.
B2B Social Media Marketing: 33 Strategies, Ideas and Examples
When people think about social media marketing they typically think B2C. After all, social media is where a majority of consumers spend their time. B2C businesses create social media content for their target audience to enjoy, a relationship is developed, and eventually the consumer makes a purchase. Does that mean that B2B businesses can’t find success on social media?
9 Questions Every Content Marketing Job Candidate Should Ask
There I sat. Palms sweating. Heartbeat racing. Mind spinning. My first content marketing job interview. I was prepared (for the most part). I had practiced and reviewed everything about marketing I had learned up until that point. My jargon and marketing-speak were on point, I knew what KPI, SEO, and USP stood for; I knew that proven value, ROI, and data were the lifeblood of marketing success. All I had to do now was show that I had the know-how and experience to do the job.
9 Questions Every Content Marketing Job Candidate Should Ask
I was prepared (for the most part). I had practiced and reviewed everything about marketing I had learned up until that point. My jargon and marketing-speak were on point, I knew what KPI, SEO, and USP stood for; I knew that proven value, ROI, and data were the lifeblood of marketing success. All I had to do now was show that I had the know-how and experience to do the job.
101 Big-Brand Popups: 9 Ways to Improve Your Lead Generation
A few weeks ago I was on the hunt for some new gym clothes. There’s been an explosion of online fitness apparel brands in the last few years so I thought it was about time I gave my gym-style a refresh. After taking a look around and not finding anything of interest, I followed the trail of an Instagram fitness personality and landed on a site with fitness apparel that looked to be my style.
The Top 10 Trends Shaping The Future Of Imagery & Marketing
Facebook has more than doubled its daily video views to 8 billion since 2008. Snapchat sees 10 billion. 95 million photos are posted to Instagram everyday. The latest iPhone camera competes with industry-leading camera systems. Twitter live streams NFL football games and Presidential debates. In the past few years, technological innovations have made the production and distribution of visual media low-cost and accessible to nearly everyone.
33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways
CoSchedule, the content-scheduling gurus and hosts of our favorite headline tester, use a fun landing mat to sign their visitors up for the best content marketing blog post alerts. The clean and minimal design and directional cues make it hard to resist signing up to receive awesomeness right to your inbox. GearMoose, the website that shows off the coolest gear around, uses strong photography to give their visitors a taste of what they can expect if they sign up.
4 Simple Ways to 10x Your Content and Drive More Traffic
The process of creating content for your website in hopes of attracting a wave of traffic has changed in recent years. In the past you’d be able to throw up a simple 500-word article onto your blog and get a stream of traffic. As long as it provided some semblance of value and had a few keywords thrown in, it was good enough. Ah the good ol’ days! Try doing that today and watch that piece of content be buried on the 800th page of Google’s search results.
4 Simple Ways to 10x Your Content and Drive More Traffic
The process of creating content for your website in hopes of attracting a wave of traffic has changed in recent years. In the past you’d be able to throw up a simple 500-word article onto your blog and get a stream of traffic. As long as it provided some semblance of value and had a few keywords thrown in, it was good enough. Ah the good ol’ days! Try doing that today and watch that piece of content be buried on the 800th page of Google’s search results.
4 Dead Simple Ways to 10x Your Content and Drive More Traffic
The process of creating content for your website in hopes of attracting a wave of traffic has changed in recent years. In the past you’d be able to throw up a simple 500-word article onto your blog and get a stream of traffic. As long as it provided some semblance of value and had a few keywords thrown in, it was good enough. Ah the good ol’ days! Try doing that today and watch that piece of content be buried on the 800th page of Google’s search results.
Google AdWords Optimization: How to Organize Your Ad Groups
Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, you’ll want to start optimizing those ads to get more conversions and start making more money, right?
3 Tips to Create Ultra-Targeted Content for More Engagement
By Jordan Lore published September 2, 2016 Est Read Time: 7 min A few weeks ago I was speaking with a friend and fellow content marketer who was having difficulty nailing down how to create content her audience wanted to engage with. “Why do you want more engagement,” I asked out of curiosity. She told me that one of the ways she judges whether her content strikes a chord with her audience is the level of engagement. Valid point, I agreed.
4 Reasons Why Your Business is Wasting Time on Social Media
I love social media as much as the next marketer, it can be an amazing medium for creating brand awareness, spreading content, and creating conversation. But social media marketing isn't all sunshine and rainbows for some businesses. I've seen a lot of businesses invest far too much time in social media with far too little reward.
4 Reasons Why Your Business is Wasting Time On Social Media
I love social media as much as the next marketer. It excels at creating brand awareness, spreading viral content, and creating conversation. But social media marketing isn’t all sunshine and rainbows for some businesses. I’ve seen businesses invest far too much time in social media with far too little reward. There are business owners that invest hours into their social channels, instead of the areas where they excel, and wonder why they’re not seeing a return on their investment.
Ranked: Best and Worst Locations for Your Call-to-Actions
When it comes to the calls-to-action (CTAs) on your website, not all are created equal. As with the basketball court, it helps to have 7 foot Dwight Howard snatching rebounds and blocking shooters but an entire team of Dwight Howards would be an ungodly mess. There wouldn’t be anyone shooting threes or running down the court on fast breaks, and no free throws would be made. The entire team would be out of position. CTAs work in a similar fashion.
How to Rapidly Grow Your Twitter Following
Social media was just about to become a major "thing" and all us "Millennials" were signing up in droves. These were the days when you would see real-time updates on your News Feed instead of things that Facebook "thought" you wanted to see. Of the two big players at the time, Facebook and Twitter (we'll ignore MySpace), I had only signed up for Facebook. I honestly never saw the point in sending out 140-character white-bread Tweets when Facebook didn't have many restrictions at all.
SaaS Referral Marketing - A Match Made in Heaven
Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use to build profitable marketing campaigns. There’s good reason for making this point. SaaS products tend to have a lot of features that would typically send marketers running.
Negotiation Q&A: Who Goes First?
‘Who’s on 1st’ is a comedy classic. But there’s nothing funny about the question ‘Who goes first?’ for business owners. Should you make the first move when it comes to sharing your proposed price? Or wait for the other guy to put a number out there? Often, this dilemma devolves into either: Either way, it’s not helping move the deal, or your business forward. So here’s my take on who should go first.
Behind The Design At Sports Illustrated, Insight From Their Senior UX Designer
With many of the American sports, other than the MLS and MLB on their close season break, we took the opportunity to speak to Matt Walker, Senior UX Designer at Sports Illustrated. We learn more about their design process and imminent plans to redesign their site (SI.com) using the principles of UX/UI design. 1. Hey Matt, please introduce our audience to Sports Illustrated and your role within the organisation Sports Illustrated is an American sports media franchise owned by Time Inc.
The Job Market Changed - Have You Noticed?
Unpredictability and uncertainty in the business world shorten employment tenure. There are several reasons for this: The fast-paced and ever-changing evolution of technology is generating competitive pressures. Consumer tastes are changing and demanding new products and services. And world events are destabilizes; revolutions, wars, floods, droughts, earthquakes, tsunamis, and reactor meltdowns are examples. Employers find themselves needing to react via quick adaptation.
6 Bad Personality Traits That Are Actually Good For Leaders
It is important to understand that we’re not all born equal. Some of us are in-born leaders, while some work years and years yet get no positive results. What makes the basic difference between a leader and a follower are the personality traits. You must have read numerous articles on the qualities of an entrepreneur. But, have you ever read about personality traits that the society considers bad but they are actually good for entrepreneurs?
How to Become Better at SEO in 2016 [Infographic]
Being an SEO specialist means continually and passionately learning about the latest SEO strategies and techniques to better improve your search rankings. With over 12 billion web searches in the US alone, businesses have already realized the power of SEO to benefit on this ever increasing search market.
4 Secrets to Great B2B Marketing Dashboards
Are market share, revenue growth and lead counts the way you measure your B2B marketing success? If you answered yes, you’ve probably lived through this cycle: The downside of market-based signals or high level metrics is that they’re only distantly related to your day-to-day work. It puts marketing at the mercy of opinion rather than impact. Yes – it’s even true of lead counts. Think about it.
Can You Really Scale Account Based Marketing?
Providers of account based marketing (ABM) technologies have been loudly promoting the ability of their solutions to enable companies to scale their ABM programs. It’s easy to understand why solution providers are anxious to convince potential customers that the right technologies will allow ABM to be implemented at scale. Research has shown that ABM can deliver a higher ROI than any other marketing approach, but the traditional approach to ABM was extremely resource intensive.
How to Easily Boost Your B2B PR with Native Advertising
In marketing, it’s vital to have an arsenal of tools at your disposal. You can’t expect any one tool to carry all the weight. One tool that has picked up surprising momentum in the marketing industry is native advertising. Have you fully harnessed the power of this robust marketing tool? How does native advertising fit into your marketing toolkit? How can it be combined with B2B PR to make a truly powerful and effective weapon in the marketing field? Let’s take a look.
Video Marketing Ideas: 9 Ways to Promote Video Content
Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked…the promotion strategy. Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new beast.
Skip Marketing 101 and Read This Instead
As a small business owner, you understand how complicated running a business is. You’re the chief operating officer, bookkeeper, recruiter, trainer, top salesperson, office manager, and head of marketing — which is why you don’t have time to sit through a Marketing 101 class. You know marketing is a critical component of your business success, and you need easy, fast tactics that will bring quick, impressive results.
6 Time Tested Marketing Habits That Drive Unstoppable Success
Pop Quiz: What is the most important thing you do every day to generate marketing results? Over the years, there have been numerous new ways to generate awareness for our business. Some are more effective than others, these are the 6 time tested marketing habits that drive unstoppable success. Like any great piece of music, your marketing must take the time to build up. You can’t just rush right into the climax of a song, and you certainly won’t be able to rush your marketing efforts.
Tips to Manage the Finances of Your Business
Running a business involves a host of responsibilities. Whether you are a seasoned entrepreneur or starting out with an exciting business venture, managing your finances is always a priority. How you manage the finances of your business is as important as the other strategies you implement to lead your business to success. This is because appropriate money management is crucial to stay afloat in varying economic conditions. Additionally, it also helps you stand out from your competitors.
The Most Important Social Media Metrics (and Why You Should Care)
Social media is great for a lot of things. It's great for growing your brand recognition, creating conversation and engaging with your audience. But then again, there are also a lot of things social media isn't great at. I hear the same comment from different business owners and managers, "I need to get my business on [insert popular social platform]" - most of whom don't know why they need to be on that platform in the first place.
Taming the Last Frontier in Analytics and Marketing
Not that many years ago, the field of data analytics was like the wild west, with stakeholders making their claims without considering how their interests should be governed within a wider community. But now, maverick analytics implementations are a dying breed. Tag Management Systems are here to provide order, allowing us to lay out standardized tags across our digital properties like so many row houses.
Managing Your Money as a Freelancer
As technology continues to expand, the ability to work from home in a freelance position is becoming increasingly popular. In 2015, there were an estimated 53 million Americans doing freelance work. That is a massive percentage of today’s workforce. Yet, many freelancers are failing to take their self-employment seriously, missing out on what could be the most important part of the gig – money.
How to Rapidly Grow Your Twitter Following
Social media was just about to become a major “thing” and all us “millennials” were signing up in droves. These were the days when you would see real time updates on your Newsfeed instead of things that Facebook “thought” you wanted to see. Of the two big players at the time, Facebook and Twitter (we’ll ignore MySpace), I had only signed up for Facebook. I honestly never saw the point in sending out 140-character white-bread Tweets when Facebook didn’t have many restrictions at all.
The Most Important Social Media Metrics and Why You Should Care
I’ll be the first to admit that social media is great for a lot of things. It’s great for growing your brand recognition, creating conversation and engaging with your audience. Then again, there are also a lot of things social media isn’t great at. I hear the same comment from different business owners and managers, “I need to get my business on [insert popular social platform].” Most of whom don’t know why they need to be on it in the first place.
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