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Articles by Jordan McLaren
Designing for diversity, equality and inclusion | Opinion
There is a pressing need for greater diversity, equality and inclusion (DEI) in research, but how do you design research that embraces the complexity of DEI?Andy Crysell of Crowd DNA considers some of key issues. Issues of DEI (diversity, equality and inclusivity) have rightly been dominant in market research in recent times. As with all industries and professions, there is a pressing need to bring improvement to the workplace.
Events diversity research project launched | News
UK – Campaign group Diversity and Inclusion at Conferences and Events and the University of Surrey have secured £14,000 of government funding to examine inequalities in the UK events industry. The research, which will run until September 2021, will look to analyse the diversity and inclusivity of the UK events industry based on the nine protected characteristics in the equality act.
Ad market forecast to grow this year | News
UK – Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/Warc. Spend on advertising decreased by 7.2% to £23.5bn in 2020, according to the latest dataset, but rose 2.6% in the fourth quarter.
Being more censu-tive to diversity in research | Opinion
As we expand our understanding of society, research design must also evolve, says Jordan McLaren. As you’ll be aware, research recently had its 10-yearly moment of nationwide fame – the census (in England and Wales). Over its 200-year lifespan, the census has adapted its design to be more inclusive of the population it measures.
FlexMR adds new services | News
UK – Tech insight agency FlexMR has launched a line of consultative empowerment services to help clients promote insights across departments. The services build on the firm’s recent software releases and are split into three streams to support insight led cultures, decision-making processes and help deliver tangible value.
How to make it big in insight | Opinion
From keeping a file on positive feedback to plotting your future work path, Jordan McLaren shares some of the career advice shared by speakers at the Market Research Society’s recent &More event. &More creates opportunities for young researchers to successfully and confidently network within the research industry. The event on Monday 17th June focused on how to start finding your path to success at the beginning of your career in market research, delivering some top tips along the way.
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