José M. Barrutia

1 Introduction The global automotive industry is undergoing a significant transformation driven by environmental concerns and the urgent need for sustainable mobility solutions. Battery electric vehicles (BEVs) have emerged as pivotal in this revolution, offering the potential to reduce greenhouse gas emissions and combat climate change (Cabigiosu 2022; Corradi et al. 2023; Toorajipour et al. 2024).

Political polarization in the US hinders bipartisan support for carbon taxes. Polarization operates unconsciously via implicit biases (implicit level), but it also arises when individuals consciously reflect on their political identity and beliefs (explicit level). We conducted two survey experiments with online panels of the US population to examine how irreconcilable Democrats’ and Republicans’ views on carbon taxes are.

This study addresses the behavioural effects of cognitive threat appraisal, emotional fear response and perceived coping efficacy in threat appeal based green advertising. Environmental & social issues Emotion Charities & voluntary organisations Government, social policy Energy & water suppliers Australia Strategy Patrick Hartmann and Vanessa Apaolaza University of the Basque Country UPV/EHU Clare D'Souza La Trobe University Jose M. Barrutia and Carmen Echebarria University of...