All coaches know they need to be experts in the science and art of coaching. Coaching, that is guiding, teaching and leading athletes to undreamt of performances, is far from easy. Getting to know athletes as people, first; building the “whole” athlete as a quality person; developing positive relationships; and… knowing the best X’s and O’s; the most up-to-date sciences; and using technology, data and numbers are today, all critical to the best coaching.