Josh Baines on Muck Rack

Josh Baines

  • Content Strategist, VICE
London
As seen in: VICE, Medium, The Guardian, Noisey, Thump US, VICE UK, ShortList, It's Nice That, i-D, Crack Magazine, Huck Magazine
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Articles

Why smarter measurement is the key to maximizing ad spend

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By Josh Baines
| cint.com
Conferences and events, Data solutions, Media measurement It’s no secret that 2025 has been a year marked by economic uncertainty. From tariffs to fraught trade deals, via inflation and personal financial insecurities, we’ve all been through a lot. It isn’t just consumers who are feeling the pinch, though: the marketing and advertising world has found itself having to adapt to an ever-shifting fiscal landscape.
Open in Who Shared Issue with article?

'Tracey Denim' review

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By Josh Baines
| Crack Magazine
18.05.23 Nina Cristante, Jezmi Tarik Fehmi and Sam Fenton’s work as Bar Italia has always felt a little loose, a little in-the-distance, sounding like it was being beamed in through a supporting wall, leaning as readily into dustbowl ambience as it does skronky agit-pop.
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Caterina Barbieri

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By Josh Baines
| Crack Magazine
11.07.22 Written and recorded during the first of Italy’s 2020 lockdowns, Spirit Exit sees Milan-based composer Caterina Barbieri reacting to that turbulent period of bodily fear, anxiety and existential uncertainty with an album’s worth of beautiful synth music that’s as tense as it is free. Neither covert homage nor bland pastiche, Spirit Exit borrows from the classic kosmische playbook.
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