WE ARRIVED AT NEW DELHI'S Shanti Home hotel late at night, en route to Nepal, six men and a manager with almost zero experience about to belly-flop right into the 27th World Elephant Polo Championships. Thrilled to learn that he had America's elephant-polo team in his midst, and of course having no idea how important this actually was, Rajat, the Shanti's charming and mustachioed proprietor, gathered his staff in front of a statue of Sarasvati, the Hindu goddess of learning and the arts.
It takes a sharp blade to cut a frozen beaver into easily digestible strips. If the Hobart Corporation, maker of fine commercial kitchen appliances, ever shoots a TV ad for its band saws, it should definitely feature the one Lance Mackey uses in his dog yard.
Stephen Reid shifted in his seat to avoid the sunlight slanting through the windows of the bar at Vancouver’s Sylvia Hotel. He sipped espresso and laid out the methodology behind a successful bank heist. “It’s not rocket science,” he said. “You don’t have to be Stephen Hawking.” Reid’s face is softer now than it was some 40 years ago, when his mug shot appeared on front pages across Canada. He has the same mustache, the same thick hair, both now gray, but the scars across his right cheek have faded.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".