It feels like every few months, Facebook makes some changes, and some group or another rises up and declares it is a massive Facebook attack against them. Sometimes it’s developers complaining that the open graph giveth and taketh away, sometimes it’s that Facebook is hiding posts from pages/advertisers to get brands and advertisers to spend money, or its others saying Facebook is greedily just trying to hoard the social graph all for itself and block innovation.
I stand behind it 100%. It is a key reason Snapchat got to where it got to. However as products grow their userbase and evolve to different demographics they have to evolve and get easier and appropriately onboard more users. What worked for teens and college kids who are constantly around each other and able to share Snapchat in person made it grow fast and get adopted very deeply.
Snap really isn’t that obscure. It takes under a few minutes to learn the basics at most.The key is just connecting with people who are using the product and engaging, sharing, and more with them. The fact the UI creates a conversation helped draw people in and draw them together. If you don’t have people in the product to share it with, it won’t matter at all.
@danprimack@commagere At some level all companies are “tech” companies. Comcast is, airlines are, visa certainly, etc. But i read “tech IPO and usually think of a company where their primary structure is a large R&D department who makes the products they sell or service. Vs more aggregators as ADT is
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".