Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Joanna Truong, a sales consultant at Twin Oaks, shares four simple strategies for increasing downloads of your club’s mobile app. Mobile apps are penetrating every industry, and the fitness industry is no exception. We are in an era where technology is becoming an integral part of fitness, enabling gym owners, coaches and trainers to run their businesses while simultaneously providing fitness access to their members. Mobile apps are shaping the way gyms and studios interact with their members.
image by shutterstock Gyms are always looking for new ways to increase their membership levels. One of the most obvious ways is by promoting special offers, like reduced rates or join fees. But if you’re losing your current members, all of that time and energy spent attracting new ones won’t do much for your bottom line. Retention, then, is just as important as acquisition.
The health and fitness industry is all about results. After all, that’s what you ultimately sell. And, as you tell your clients, results are only possible when you adhere to a plan. That plan requires more than a diet and exercise routine — it requires the consistent implementation of both. The same is true with your messaging. Nothing is more important than establishing your brand’s identity — its unique selling proposition (USP) — and then sticking to it.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
