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For owners of existing assets that may only have a pool and a sparsely equipped fitness center, or no amenities at all, repositioning could be the key to staying relevant.
It’s no secret that malls across the country are in trouble. A storm of new technologies, societal shifts in consumer wants and expectations, and moments of disruption have threatened the retail destinations that have come to be emblematic of suburban American culture. In all the turbulence, one thing has become clear: malls that do not evolve will disappear. At their scale, malls can absorb the failures of new ideas as they come and go.
The evolution from fulltime in-office to hybrid or completely remote employment is now widely accepted as the new normal for the American professional. As this paradigm shift sinks in, office towers in downtowns across the country sit at around 50% vacancy. This begs the billion-dollar real estate question: What do we do with all the excess office space?
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