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Articles by Josiah Raymer
Generate leads with social media
Nursery Management December 2017 Departments - How To Use these tips to turn idle ‘likes’ into potential customers. December 7, 2017 Matt McClellan Marketers have been touting social media for years. But while building buzz for your product is an important task — and one at which social media excels — converting that buzz into revenue is much more difficult. The social media experts at HootSuite have developed a guide to using social media to generate leads.
Debunking the myths of hiring
Nursery Management April 2018 Departments - Tip Jar Four faulty beliefs that could be hindering your company’s selection process. April 4, 2018 There's a shortage of skilled workers across all industries. You've likely experienced this skills shortage impact within your own organization, usually in the form of empty desks and jobs remaining unfulfilled for weeks or months at a time.
Mix it up
Nursery Management April 2018 Departments - Front Lines Choose the right grasses for mixed containers April 4, 2018 Hakonechloa ‘Aureola’ was a Perennial Plant of the Year and is still a great choice for shade mixed containers. Photos courtesy of ECG With the massive popularity of mixed containers today, chances are if you haven’t tried your hand at combinations, you’ve likely thought about it.
Work together
Nursery Management January 2020 Departments - Tip Jar Let’s make 2020 the year of the community. January 2, 2020 Adobe Stock If you looked only at the big picture, you’d have to say we live in deeply troubled times. It seems we’ve never been more polarized. Political discourse feels more like a war zone than a thoughtful national conversation. But what happens when you zoom in closer?
Winter woes
Hurricanes Harvey and Irma, if taken together, would rank among the costliest weather-related disasters in U.S. history based on the estimated value of destroyed or damaged property and infrastructure. Moreover, the back-to-back storms in late August and early September have introduced substantial uncertainty into the economy’s near-term outlook.
Road block
Nursery Management December 2019 Features - Cover Story A trucking industry recession has nurseries seeking shipping options for the 2020 season. December 9, 2019 Adobe Stock Trucking is a historically cyclical industry, one currently on the downturn. Trucking companies cut 4,200 jobs in September, representing the third straight month of declining payrolls, according to figures released by the U.S. Bureau of Labor Statistics.
Infertile fountain grass
Hibernia Nursery is a 70-acre wholesale container nursery located near the Central Florida town of Webster. Hibernia produces landscape plants in large containers (trade 7 and 15 gallon) with micro-irrigation and small containers (trade 1 and 3 gallon) with sprinkler irrigation. Hibernia is under the jurisdiction of the Southwest Florida Water Management District, one of five districts regulating water use in Florida.
Shipping strategies
Hibernia Nursery is a 70-acre wholesale container nursery located near the Central Florida town of Webster. Hibernia produces landscape plants in large containers (trade 7 and 15 gallon) with micro-irrigation and small containers (trade 1 and 3 gallon) with sprinkler irrigation. Hibernia is under the jurisdiction of the Southwest Florida Water Management District, one of five districts regulating water use in Florida.
What’s your story?
Adobe Stock You know you have a great product or service. And you may have lots of facts and figures and benefits to back up why you’re the best. But just throwing data at potential customers (even if it’s truly impressive data) won’t move them to buy. That’s because people don’t respond to logic. They respond to emotion. That’s why you’d better get good at storytelling — fast. Stories create emotion, and emotion is what people remember. They help you engage and, more importantly, teach your audience.
Spruce up the shade
Adobe Stock Are you tired of hearing about the “candidate’s market?” Do you want to relieve the stress and strain of finding new talent just to meet the daily demands of your business, let alone grow your business? Well, there are two sides to this coin --recruitment and retention. Recent polling of CEOs by The Conference Board, released in January of this year, reflect that their top internal concern for 2019 is obtaining and retaining talent.
Water wise trials
Adobe Stock You know you have a great product or service. And you may have lots of facts and figures and benefits to back up why you’re the best. But just throwing data at potential customers (even if it’s truly impressive data) won’t move them to buy. That’s because people don’t respond to logic. They respond to emotion. That’s why you’d better get good at storytelling — fast. Stories create emotion, and emotion is what people remember. They help you engage and, more importantly, teach your audience.
Considerations for emerging grasses
Nursery Management February 2018 Departments - Front Lines Take these steps to ensure plants get what they need to come out strong in spring. February 8, 2018 Proper care of plants heading into dormancy can lighten the load when spring comes. Healthy, well-fertilized plants that go dormant in the fall have a much better chance of coming out strong in spring. A good start: Cutting back and cleaning up grasses prior to or during dormancy—it really pays off in spring.
Sempervivum arachnoideum
& chicks practically sell themselves, with their cuteness factor of 10, and fascinating shapes and textures. Throw in one with arachnoid in the name, and aptly so – it’s covered in cobweb-like filaments – and you’ve got the makings of a plant that will fascinate consumers. Imagine the tags and POP that could accompany a cobweb hens & chicks.
6 ways to manage conflict
Most people say they hate conflict, yet avoiding it causes more problems. In today’s culturally diverse, multigenerational workforce it’s bound to happen. Conflicts can be frequent, often petty and very costly between people speaking different languages, from different generations and having different religious beliefs and cultural norms. Tempers flare and regrettable things are said. You don’t have to like conflict but you can learn to manage it and not try to escape from it. Here are some tips. 1.
Ag Act advances from Judiciary Committee
WASHINGTON -- Late on Wednesday afternoon, the House Judiciary Committee approved H.R.4092, the Agricultural Guestworker Act (AG Act) on a close 17-16 vote. The Committee’s action is just the first step in what will be a long and important legislative process. Federal legislation is needed to fully address the labor crisis afflicting agriculture and horticulture in America.
Denmark is partner country of IPM Essen 2018
In 2018, IPM Essen will once again have a partner country at its side: Denmark. Under the motto of "Let's Go Green - Together!", the Scandinavians who will be strongly represented, above all, in the Flowering Pot Plants area will be at the center of the world's leading fair for horticulture from January 23 to 26, 2018. Royal guests will also be expected at Messe Essen on the occasion of the festive opening ceremony on the first day of the fair.
Speakers announced for Southern Plant Conference
Atlanta, Ga., – The Southern Nursery Association (SNA) has announced final details of The 15th Southern Plant Conference to be held in conjunction with The SNA Conference, co-locating with the Mid-Atlantic Nursery Trade Show (MANTS) in 2018. Both events will take place at the Baltimore Convention Center with The SNA Conference preceding MANTS on Monday and Tuesday, Jan. 8-9, 2018. MANTS will take place on Wednesday., Jan. 10 to Friday, Jan. 12.
Finding new varieties
It’s the time of year when growers’ minds start turning toward new varieties – how to build the right production mix, what to include in your selection. Knowing how cultivars perform and being aware of any quirks can help make the decisions easier. Don’t be afraid to change your production mix, just be smart about how you do it. Succulents Succulents continue their reign of popularity. New varieties are being introduced every year, and it’s exciting to see what breeders are developing.
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