Joy Anderson

What stories shape what we believe is possible in finance? In this episode, host Joy Anderson sits down with Valiente Capital Design’s Joanna Levitt Cea to explore the role of narratives in creating economic and systems change. They explore why narrative change is not simply about finding the right message, but about collective action, organizing and reshaping the stories that define what people believe is possible.

A colleague recently asked Joy where she’d changed her mind—the kind of question you ask to find out whether someone is actually learning, or just defending old positions with better language. Joy’s surprising answer probably won’t be the one you’re expecting.

What happens when finance starts with trust instead of control? In this conversation, host Joy Anderson and Adeshina Adewumi explore how Trade Lenda has built financial infrastructure around the realities of informal markets across Nigeria. Episode Highlights 00:28 – The importance of trust in finance and community systems. 01:28 – Understanding informal markets as systems to be supported. 04:10 – Trade Lenda’s approach to financing entire supply chains.