In case you needed further evidence Silicon Valley is on a roll — aside from escalating tech worker salaries and stratospheric real estate and rental prices — look no further than the S&P 500 Information Technology Index. The index of over 60 of the largest US tech companies, which includes Nvidia (NVDA), Yahoo Finance’s Company of the Year and AMD (AMD), closed on July 19 at an all-time high of 992.3 — the highest it’s been since the dot-com crash of 2000.
Security for Apple’s new Cupertino, Calif., headquarters is just as tight as the secrecy it wields over its popular products and services. Take it from me. A visit last week to Apple Park resulted in yours truly getting booted five minutes after wandering down the campus’s entry street, appropriately called, “Apple Pkwy (Private).” But what I glimpsed of Apple’s (AAPL) new $5 billion campus was nonetheless an impressive sight.
To better understand what makes Silicon Valley hum — the energy, the ambition, the money — try scoring an invite to a night at The Modernist, a private social club in downtown San Francisco one block from the water and the city’s famed Ferry Building. Over 400 members belong to the two-year-old club, a 2,000-plus square-foot space housed in a nondescript building and marked by steel beams, exposed brick, chrome accents and a door entry system with a four-digit passcode that changes daily.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".