My dad had dementia. As a result, during the last few years of his life, he talked incessantly about “the hill”—every story he told began with some version of, “We went up the hill.” From there, it was a jumble of moments spanning 70 years: when he lost his father at age 11, his time in the Army in the early 1950s, various bosses he had, the night he met my mom. Having lived in Cincinnati his entire life, the hills were his landmarks.
My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the morning, bleary-eyed and disoriented from an overnight transatlantic flight. After depositing our luggage at our hotel, we went for a walk down one of the city’s main streets. We wanted to understand the different parts of the city and learn where the bridges and main drags led.
Toward the end of last year, he started doing flips on his best friend’s trampoline. First front flips, and then backward ones. Yes, I am well aware that the trampoline manufacturers and doctors warn against this, and I understand why. But I watched him. The kid could flip. He understood his body and where it was in the air. I had coached gymnastics throughout high school and college, and I knew the ways kids typically got injured.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".