My career has focused on achieving the power of strong communications. This path has included teaching communications to university-level students and instructors, writing CEO speeches, founding and building a preeminent global leadership communications firm (The Humphrey Group), and writing book...
Speaking off-script and concerned you might about to ramble into a tangent? It’s a common worry. But getting straight to the point and sticking with it all the way through all comes down to knowing your message. This way, the actual words you use to communicate it can change without you ever losing the thread. Here’s how to do that every single time. Before you open your mouth, make sure that whatever you’re about to talk about meets these six criteria:1. It’s one idea.
1. Reinforce What Others Feel, Not Just What They Say The starting point for emotional listening is reinforcement–nodding your head, or saying “yes” and “I understand”–but it doesn’t stop there. Show that you empathize by using phrases like, “I can see why you feel that way” or, “That must have been a diﬃcult decision for you.” This encourages others to open up and share their feelings, not just their thoughts and ideas.
The easiest thing to do might be to share pithy slogans purporting to deliver quick hits of inspiration. After all, it’s your job as a leader or aspiring leader to motivate others, right? Right! But your #MotivationalMonday tweet or Instagram post with a Gandhi quotation might be backfiring without you realizing it. Here’s why, and how to avoid it. It’s hard to be profound on a daily or weekly basis. It’s even harder to be profound in just a few quick words.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".