My career has focused on achieving the power of strong communications. This path has included teaching communications to university-level students and instructors, writing CEO speeches, founding and building a preeminent global leadership communications firm (The Humphrey Group), and writing book...
Try going a day at work without saying “I”–bet you can’t do it. The same likely goes for “me” and “my,” pronouns we use so frequently that we’re almost never fully conscious of them. But these tiny words, in addition to other common “function” words–like articles, prepositions, and conjunctions–may carry more weight in our speech than many of us suspect. And according to the social psychologist James W. Pennebaker, first-person pronouns in particular don’t always communicate what we think they do.
You don’t need to be told why it matters to be transparent and honest at work–that much is a given. So is the overall usefulness of expressing yourself clearly, confidently, and with as few filler words as possible. But in the effort to do that, many of us fall back on common expressions that might sound totally fine in social situations but can do some quiet damage in the workplace.
It’s no wonder people are always apologizing. “Sorry” is one of the first words we learn as young children, and it keeps getting hammered into us as adults. These days, leaders are coached to be sensitive, empathetic, and concerned with others’ feelings–all worthy, important attributes that a great boss (or anyone with a shred of emotional intelligence) needs to possess. So with the best of intentions we go out of our way to be nice and collegial–and wind up overdoing the mea culpas.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".