My career has focused on achieving the power of strong communications. This path has included teaching communications to university-level students and instructors, writing CEO speeches, founding and building a preeminent global leadership communications firm (The Humphrey Group), and writing book...
Maybe your office holiday party has come and gone, and your team members are beginning to put up out-of-office messages . But before folks start heading home to spend time with friends and family, don’t miss your chance to gather around, sum up the year’s accomplishments, and set everyone’s sights on the year ahead. How?
Think of the expression that hooks people in as your “grabber.” It’s the prefatory line or phrase that basically says, “Listen up! You’re gonna want to hear this.” An effective grabber isn’t shouty or alarmist, though–it builds a bridge to your listener. You can call them by name, mention something about them, refer to a point they’ve brought up, or reflect on a conversation you’ve had with them. You can even just ask them about themselves, or bring up something that you know interests them.
Maybe you think you’re an elegant speaker. You choose the right words and always string together elegant sentences. But if what you’re saying doesn’t follow some sort of coherent structure, so it doesn’t matter how beautiful your turn of phrase–you won’t be able to make a compelling case for anything. Here’s why you need structure no matter what you’re hoping to communicate, and four great options you can draw on. The starting point of persuasion is having a point–a message you believe in.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".