Judy Shapiro
As seen in:
The Trust Web Times,
slideshare.net,
Medium,
Business Insider,
Forbes,
HuffPost,
The Wall Street Journal,
Entrepreneur,
Ad Age,
Digiday,
Social Media Today
and
Covers:
Marketing, Advertising, Ad tech, Agencies
Doesn't Cover:
Almost everything other than marketing/ ad tech
CEO/Cofounder of Trust Web, engageSimply, Topic Intelligence. Journalist for ethical adtech. "The highest form of wisdom is kindness" (Talmud - Berakhot 17a).
Interview
Did you work for your high school newspaper? If so, what did you do there?
Yes - I reported on the student issues specifically around extra curriculum clubs
What story are you most proud of writing or working on?
"Outing" the damaging affect of VCs on the overall marketing ecosystem is been a recurring theme in my work starting in 2013.
What advice can you offer to aspiring journalists?
Never underestimate how important hard work is to the final creative product. It's as necessary as the most inspired idea.
What's your favorite drink?
Coffee - all types, any temperature but quality must be exquisite.
When you're not at a computer, where are you most likely to be?
Reading good sci fi novel with a fine cup of coffee.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.