Judy Shapiro on Muck Rack

Judy Shapiro

New York
As seen in: The Trust Web Times, slideshare.net, Medium, Business Insider, Forbes, HuffPost, The Wall Street Journal, Entrepreneur, Ad Age, Digiday, Social Media Today and
Covers:  Marketing, Advertising, Ad tech, Agencies
Doesn't Cover: Almost everything other than marketing/ ad tech
CEO/Cofounder of Trust Web, engageSimply, Topic Intelligence. Journalist for ethical adtech. "The highest form of wisdom is kindness" (Talmud - Berakhot 17a).

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Judy Shapiro’s Biography

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As a marketer who has been introducing disruptive technology products to the world since the late 1990s – at AT&T, Bell Labs, Lucent, CA, and Paltalk – Judy Shapiro is at home in her role as Founder & CEO of EngageSimply. The company was founded to introduce contextual programmatic acquisition technologies and methods to digital content marketing. In the process, the company has offered a vision of advertising technology that immediately makes obsolete technology-only marketing platforms.

Judy …

Judy Shapiro’s Journalist Portfolio

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Gray Hair, Don't Care: Judy Shapiro's Stormy Path Through Ad Tech's Boys' Club

Gray Hair, Don't Care: Judy Shapiro's Stormy Path Through Ad Tech's Boys' Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands ou…

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How 'Mad Women' are changing the face of agencies

How 'Mad Women' are changing the face of agencies

The era of Mad Men did not end in the 1960's or 70s. In fact, the era of Mad Men is still very much with us-t…

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The Disruptive Agency Model

The Disruptive Agency Model

In a recent Ad Age post, I heralded a new era for agencies where "quality scale" was new revenue created thro…

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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, …

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ADOTAT+ SPO Is Dead: A Three-Part Investigation

ADOTAT+ SPO Is Dead: A Three-Part Investigation

Included: The SPO Report Card: 2026 Download

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Articles

Google’s Universal Cart: The Quiet E-Commerce Earthquake

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By Judy Shapiro
| The Trust Web Times
Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of the Universal Cart — a cross-retailer shopping tool embedded across Google Search, Gemini, Gmail, and YouTube — is not merely a product update. It is a declaration that Google intends to own the entire commerce journey, from the moment of discovery all the way through checkout.
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The Trust Web Times

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By Judy Shapiro
| The Trust Web Times
The numbers are in, and they tell a familiar story. As the latest wave of AI adoption data rolls across boardrooms and budget meetings, a stubborn truth is emerging: most B2B organizations cannot draw a straight line between their AI investment and a measurable return. They know something is happening. They sense productivity is shifting. But the hard numbers that justify the spend? They remain elusive.
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The CMO Redefined in the Age of AI: Chief Momentum Officer

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By Judy Shapiro
| The Trust Web Times
Over the course of my career, I have worked with many CMOs. I have also served as the CMO for quite a few companies. In all of these roles, I had a front-row seat to the evolution of the CMO — which, as we all understand, is an intimate reflection of major business shifts over time. Today, we face what may be the largest structural shift in business due to AI—one that demands an equally dramatic transformation of the CMO role.
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See all 70 licensed articles (108 Total)

Interview

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Did you work for your high school newspaper? If so, what did you do there?

Yes - I reported on the student issues specifically around extra curriculum clubs

What story are you most proud of writing or working on?

"Outing" the damaging affect of VCs on the overall marketing ecosystem is been a recurring theme in my work starting in 2013.

What advice can you offer to aspiring journalists?

Never underestimate how important hard work is to the final creative product. It's as necessary as the most inspired idea.

Awards

Digital 40 Over 40

2017 - Marketing

Recognition of leaders in marketing over 40 years old.

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50 Marketing Thought Leaders Over 50

2016 - Marketing

Top 50 marketing leaders who demonstrated thought leadership.

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