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Júlia Basso Gasparetto on Muck Rack

Júlia Basso Gasparetto

As seen in: Taylor & Francis Online
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Articles

Antecedents to Brand Loyalty: The Perspective on Fast Food Services

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By Gabriel Sperandio Milan, Marcelo Fonseca, Luciene Eberle, Júlia Basso Gasparetto
| Taylor & Francis Online
Advanced search Latin American Business Review Latest Articles Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/10978526.2025.2486961?needAccess=true Abstract Service providers are being challenged to stand out in a globally competitive environment.This study aimed to analyze the impact of brand experience, customer satisfaction, attitude, and brand trust on brand loyalty in a fast-food...
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