Scammers are using fake articles to convince Australians to put money into fraudulent investment platforms. Some victims have lost hundreds of thousands of dollars to the industrial-scale operation, which spends big on Facebook ads to reach potential targets. Here is how the scam works, as well as some clues about who is behind it. The scam starts with an ad on Facebook. It paints a picture of a dramatic "on-air revelation", using an AI-generated image of Australian celebrities facing off.