Visitors to John and Ingrid Boyson’s home in Elora, Ont., may notice that there is a certain… er, whiff in the air. The source is easy to find. Behind the Boysons’ rambling farmhouse are two barns populated by 18,000 squawking chickens. To the naive eye, the birds look like noisy, smelly nuisances. To the Boysons, they represent a fortune—$1.3 million to be precise. That’s the amount the family will net when they complete the sale of their chicken quota this year.
The highlight of 2015 for Anthony and Jennifer Delpero was the arrival of their twins. But the $4,500 bump in annual TFSA contribution room was a (not very) close second. “I love the TFSA increase,” says Anthony, the owner of Hawksdale Landscaping in Toronto. With Jennifer at home looking after the kids, she’s not earning income, which means she’s not accumulating RRSP room. “So our primary tax savings vehicle is the TFSA,” he explains.
Niilo Khartikaine, the 90-year-old electrical technician and retired president of the Princess Auto chain of stores, has a plan. Last month, he set aside $60,000 in an investment account with the aim of growing it to $500,000 in 30 years so that his legacy—the family cottage on the Winnipeg River—can be rebuilt by his grandchildren, from scratch. “I bought the cottage 27 years ago and it was my retirement project,” says Niilo, who wants a low-cost, tax-efficient portfolio.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".