A growing number of celebrities are getting into the wine business: Drew Barrymore has collaborated with Carmel Road in Soledad, California; Maynard James Keenan, the vocalist for the band Tool, is the proprietor of Caduceus Cellars in Jerome, Arizona; Sting bought the Il Palagio estate in Tuscany. Even sports stars like former NFL quarterback Drew Bledsoe have joined in. The question is, do celebrity wines sell—and if they do, who is buying them?
They’ll have that third bottle, but only if she’ll shimmy while she pours it, a guest at Bedford & Co. in New York City once told sommelier, Sarah Tracey. The whole table laughed when he said it. Being a woman in the sommelier business requires physical, mental, and emotional strength—plus a thick skin and grace under pressure. For female sommeliers such as Tracey— who is now the wine director of Rouge Tomate Chelsea—toeing the line has become an art. “It’s hard,” she says.
Standing on the grounds of Clearview Vineyard and Winery, it’s easy to see — literally — why it recently placed 14th on Travel & Leisure’s list of best vineyards in the US and number one in the state (based on Yelp reviews). The 7-year-old winery is set in an intimate, hilly neighborhood in Warwick, where the Hudson Valley spreads out as far as the eye can see in undulating shades of green.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".